Best Customer Journey Mapping Tools for Marketo

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

The Only Analytics Suite Designed for Data-Sensitive Industries. Piwik PRO allows you to track user behavior even when it is not secure. It is both privacy-compliant and available on-premises as well as in the cloud. Complete compliance with security and privacy laws around the world. Piwik PRO makes compliance easy with strict data privacy regulations. From privacy laws in the United States, to all European laws, directives, and including GDPR, HIPAA and Chinese Internet Law, Russian law 526FZ, and many others. Piwik PRO guarantees 100% data ownership. It is never shared with any third parties, regardless of whether you choose the Cloud or On-Premises solution. Combine data from Piwik PRO Analytics Suite for highly accurate customer profiles and detailed research on user behavior patterns. Integrate first-party data from web analysis, your company's CRM and offline sources (including CSV file), forms, or other sources. Get a complete picture about your customers' behavior.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Medallia allows users to engage in thoughtful and systematic ways through targeted surveys that are both digital and traditional. Our easy-to-implement survey solutions will ensure that you are gathering relevant and actionable data to make measurable customer impacts. Medallia's AI technology uses machine-learning to analyze structured and unstructured customer survey data. It can uncover sentiment, predict behavior, identify commonalities, and recommend actions to improve customer experiences. Create the most effective surveys to improve customer journeys. You can quickly manage innovation and change in every aspect of your experience management program, from design to emails, questions, and translations. Medallia surveys enable you to

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Yieldify is an eCommerce brand's expert in customer journey optimization (CJO). Yieldify gives eCommerce stores smart website personalization technology that will increase conversions, capture more leads and increase average order value. Yieldify is a fully managed solution that offers bespoke customer journey mapping services and CRO strategy. It also provides design and technical implementation for your campaigns.

Get the most detailed, automated, robust attribution data for optimizing marketing performance right out of box. Do not use a homemade solution to determine your ROI. You need dedicated attribution, you need rampmetrics. Capture the 80-90% you're not using. Move away from the minutia to the marketing. You'll have all the information needed to make informed decisions. Rammetrics collects data in multiple layers and verifies both online and off-line content to provide the most automated conversion tracking available. Install a script on your landing page or webhooks and rampmetrics will track conversions automatically, monitor data and identify mistakes. It will also analyze your entire funnel. After rampmetrics analyses your entire funnel and related activities you will receive up to 400x multi-dimensional data which can be configured in customizable views.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.