Best Customer Journey Mapping Tools for HubSpot Customer Platform

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

Miro helps you keep your team's minds in sync. Miro is a virtual whiteboard and remote collaboration tool that helps cross-functional teams collaborate more effectively to create great things. Miro isn't a video conferencing tool, and Miro doesn't try to be. Miro's goal is to provide a platform for teams who work most effectively across areas, geographies, timezones to get more out of their ideas when they can't all be in the office together at the same time. It includes over 200 pre-made templates to capture and visualize ideas, collaboration tools like comments, chat screen sharing and video chat and integrations with popular business tools. Miro AI is your team's ultimate boost, empowering you to unleash your creativity and productivity like never before. We are your launchpad to the future, providing the assistance you need to bring your next big idea to life. Let Miro AI help you unlock the full potential of your team's innovation and collaboration capabilities.

ReviewInc is a leader in Business Reputation Management Services. ReviewInc's growing client base includes major international chains, brand-auto dealers, dental, medical and travel, leisure, property managers, retail stores, restaurants legal services, country club owners, and many more. ReviewInc is dedicated to educating business owners about the importance of customer reviews, and managing your online reputation.

Software for User and Customer Feedback. Qualaroo Nudges™ allows you to survey your website visitors. Qualaroo makes it simple to survey specific users while they are looking at your brand, product, or service. Get actionable insights about your visitors based on their location on your site, their history of visits, and how much they have paid. You can choose from pre-made questions and templates, or create your own. For a more personal touch, customize Nudges with your company branding and colors. Because Qualaroo answers are instantaneous and provide context, they are 10x more valuable that email surveys. The responses to questions that you ask directly on your website or app are more valuable. You can pinpoint the exact time and target audience for your survey. Target customers based upon specific actions, behavior patterns, events and locations.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Gain a deeper insight into your website's user experience without being overwhelmed by data. While traditional web analytics tools focus on traffic metrics, they fail to capture the true actions of your users—this is where Hotjar comes into play. Monitor key indicators like Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC) to gain a clearer understanding of user sentiment. Remove the uncertainty by utilizing Session Recordings to observe how individuals interact with your platform, allowing you to empathize with their challenges. By analyzing user behavior and posing the right questions at crucial moments, you can enhance engagement. Hotjar seamlessly integrates with most popular platforms, making it easy to visualize user actions. This visual representation of clicks, taps, and scrolling provides invaluable insights into user motivations and preferences. Furthermore, by viewing recordings of actual visitor interactions, you can accurately identify areas for improvement and better cater to your audience's needs. Ultimately, Hotjar empowers you to create a more user-centered experience.

WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Feedbackly is an all-in-one customer experience measurement and analytics platform. It allows you to automate the analysis and optimization of your entire Customer journey with behavioral targeting and intelligent automation. Feedbackly allows you to collect customer feedback from any channel, analyze it all, and then let smart integrations take care of your feedback. Feedbackly is the only CXM platform that allows you to measure Emotional Value Index (EVI®.) This gives insight into how customers' emotions affect revenue and churn throughout your customer journey. Our mission is to make companies happy. We ensure that our customers are happy. More than 95% of our customers remain with us. Feedbackly offers all the tools, methods and training necessary to attract and retain more customers with a better customer experience.

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

Incorporate your marketing strategies to understand customer behavior, enhance return on investment, and assess how marketing impacts the sales pipeline and overall revenue. With seamless integrations into your marketing technology stack, you can expect an onboarding process that takes just one week. Additionally, a versatile attribution engine allows for the precise distribution of conversion credit among pertinent touchpoints. The user experience is designed to be consumer-friendly for analysis, enabling the definition of Custom Events and Dimensions. A collection of specially designed templates is available, reflecting the best practices of successful teams worldwide. Track customer journeys from initial contact to final sale, providing a comprehensive overview of marketing effectiveness. An advanced AI Engine performs ongoing analysis of crucial metrics, surfacing insights and actionable recommendations. Ultimately, this system offers a complete perspective on the entire Marketing Funnel without any external dependencies, ensuring that all aspects of marketing performance are accounted for effectively.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Reveall helps product teams become more customer-led, by making it easy to plan and prioritize your product with confidence. With Reveall you can collaborate on customer insights, map customer journeys and prioritize product opportunities - all in one place. Get a clear picture of your customers' needs and make the right product decisions by: - Centralizing your customer data. Import and save all of your customer research and feedback data in a single source of truth - Highlighting key findings with custom searchable tags and sentiment analysis. - Clustering findings into conclusive Insights. Group similar findings and draw actionable conclusions with customizable insight reports. - Creating customer journey maps. Contextualize your customer learnings and gauge the user experience through visual journey maps. - Planing & prioritizing your next actions. Use customer insights to define and prioritize what to build, integrated with your PM tools

Blue Green Analytics provides insights into how website visitors navigate through your site, move through various funnels, and ultimately reach key conversion points. Instead of relying on assumptions regarding visitor behavior, it’s time to gain a true understanding of their actual journeys. Conventional funnel and mapping solutions often base their analyses on predictions that may not align with real user behavior since individuals frequently act in unexpected ways. While tools like Google Analytics strive to illustrate visitor behavior flows, they often fall short of presenting this information in a user-friendly and actionable format. Say goodbye to cumbersome rows, tables, and complicated data manipulation; with Blue Green Analytics, you can effortlessly create visitor journey maps and evaluate web interactions. If you're familiar with using navigation apps like Google Maps or Waze, you’ll find Blue Green Analytics just as intuitive. Our sophisticated algorithms pinpoint which pages require enhancement to boost conversion rates, revealing all the surprising ways visitors engage with your site. By leveraging these insights, you can optimize your website based on actual user behavior rather than mere assumptions. Discover the hidden paths your visitors take and unlock the potential for improved engagement and conversions.

Crowd.dev serves as an open-source data platform tailored for developers, aiming to assist organizations in harmonizing their community, product, and customer information to deliver meaningful insights for go-to-market teams. By connecting with various platforms such as GitHub, Discord, Slack, and LinkedIn, Crowd.dev gathers developer engagement across multiple channels to provide an all-encompassing perspective on the customer journey, even prior to any formal interactions. The platform boasts AI-driven data enrichment capabilities, which augment contact and organizational profiles with over 25 different attributes, including email addresses, social media accounts, work history, and technical proficiencies, along with more than 50 attributes related to organizations, such as industry sector, employee count, and revenue figures. Furthermore, its sophisticated analytics and reporting functionalities empower users to uncover patterns, conduct sentiment evaluations, and generate detailed reports on key areas like product-market alignment and the dynamics of open-source communities. This extensive toolkit facilitates better decision-making for teams navigating complex market landscapes.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Yieldify is an eCommerce brand's expert in customer journey optimization (CJO). Yieldify gives eCommerce stores smart website personalization technology that will increase conversions, capture more leads and increase average order value. Yieldify is a fully managed solution that offers bespoke customer journey mapping services and CRO strategy. It also provides design and technical implementation for your campaigns.

We all have more work than can be done in a single day. SHP's "never login" philosophy ensures that your team doesn't have to learn any software and does not require ongoing training. Your company will thrive by connecting with prospects and customers using a voice they trust - your employees. Reduce the barriers between marketing and sales. Use our best-in class analytical tools to measure the impact on your business. SHP believes that working with customers is more than just an idea. It's a tangible, ongoing process that you are a part of. We encourage our customers to be part of the development cycle. We offer short sprints of 4 weeks. Vote on the features that you want next. We get to work creating them.

Algonomy's real-time Customer Data Platform (CDP) empowers marketers to deliver tailored customer experiences consistently and instantly. By consolidating customer identities from both online and offline sources, it facilitates immediate audience activation for a comprehensive perspective. Specifically designed for the retail sector, it can monitor customer actions using over 1,200 predefined metrics and attributes. The platform leverages machine learning algorithms to generate micro-segments, provide in-depth insights, and identify marketing opportunities at every stage of the customer journey. This innovative approach ensures that businesses can engage their customers effectively and adapt to their evolving needs in real-time.

Utilize product usage analytics to identify your highest self-serve signups. Gain a comprehensive understanding of your customers and the relationships you maintain with them. Connect with customers during pivotal moments to enhance conversion rates. Amplify your product-led go-to-market strategy by consolidating insights and actions into a single platform. Concentrate your efforts on the customers with the greatest potential for growth. Leverage both product and customer data to prioritize sign-ups that are most likely to yield conversions. Analyze customer engagement with your product and their interactions with your team. Eliminate the confusion of an incomplete customer profile and gain clarity. Engage customers during crucial milestones to bolster conversion success. Receive immediate notifications when customers reach specific metrics or undertake significant actions. Optimize your processes with Calixa to execute tasks seamlessly, whether it’s launching a sequence, creating an opportunity, or extending a trial—all from one interface. Stop the frustration of switching between different tabs. Begin your journey in just a few minutes instead of waiting months. By simply clicking a few buttons, you can integrate all your data into Calixa, and we will manage the rest for you, ensuring a smooth experience. Additionally, this streamlined approach allows for better tracking of customer progress and enhances overall engagement.

A customer intelligence platform designed to aid brands in examining and forecasting user behavior across various channels is essential for modern marketing strategies. This platform enables swift and precise data analysis, allowing businesses to uncover behavioral patterns and trends for informed decision-making, leveraging the capabilities of AI and machine learning. B2Metric seamlessly connects with a wide array of data sources, including commonly used databases, to facilitate comprehensive insights. By predicting customer churn, brands can enhance their retention strategies and implement timely preventive measures. Additionally, customers can be categorized into specific segments based on their behaviors, attributes, and preferences, thus allowing for more targeted marketing initiatives. The refinement of marketing strategies through data-driven insights boosts performance, enhances targeting precision, personalizes customer interactions, and optimizes budget allocation. Furthermore, creating tailored marketing efforts and optimizing touchpoints leads to distinctive customer experiences. With AI-driven marketing analytics, businesses can effectively reduce user churn while fostering growth. By identifying customers at risk of leaving, companies can devise proactive retention strategies utilizing sophisticated machine learning algorithms, ultimately ensuring sustained engagement and loyalty. This comprehensive approach to customer intelligence empowers brands to thrive in an increasingly competitive landscape.

Replace your custom solution with a superior, comprehensive, and automated attribution system designed to enhance marketing outcomes straight away. Relying on a homemade approach to assess your return on investment is no longer viable; dedicated attribution software is essential, and that's where rampmetrics comes in. It enables you to capture the significant 80-90% of data that often goes unnoticed, freeing you from the trivial details and allowing you to focus on strategic marketing initiatives. With rampmetrics, you'll have access to all the necessary information to make informed decisions. This tool employs various layers of data collection and verifies both online and offline content to provide the industry's leading automated conversion tracking. Simply add a straightforward script to your landing pages or webhooks, and rampmetrics will seamlessly track conversions, scrutinize data, pinpoint errors, and evaluate your complete marketing funnel. Once rampmetrics has thoroughly assessed your funnel and associated activities, you'll receive up to 400 times more multi-dimensional data, which can be tailored into customizable views to suit your specific needs. By leveraging this powerful tool, you can ensure that every aspect of your marketing strategy is informed by comprehensive insights.