Best Customer Data Platforms (CDP) in India

Verix's decision engine empowers business people. It combines human intelligence with AI to enable them to use a wide range of customer data, historical, factual, predictive, and predictive to develop winning strategies and scientifically execute those strategies. This allows for a personalized approach to customer interactions with extraordinary accuracy and explainability in a time-to-value unprecedented. Initial Tovana implementations showed a 20% revenue increase due to optimized customer engagements and a stronger brand market position. This is measured through increased sales, lower HCP churn, and higher sales. Tovana was created to increase self-reliance so that teams are more productive and less dependent on third party resources. Transparency and explanation are key to empowering your sales team. Sales professionals can be empowered with the right insights to engage all HCPs through personalized messaging that addresses their specific needs and is delivered at the most appropriate time.

Our AI engine will guide you to adopt a data driven approach to automate personalized engagements at all touchpoints in your customer journey. New customers can be acquired via POS registration, walk in capture in the lead management software, customer reference, and online signup. Use AI-driven LMS to capture walk-in leads and increase sales. Register on the commerce portal, mobile, or other channels. Customer data syncs from POS transactions. AI-powered customer data platform, analytics. Connect with customers via social media. Refer to existing customers for new leads. CASA will help you implement your customer engagement goals. A personalized, scalable loyalty solution that allows brands to connect with customers. Your most valuable customers. Customers will be more loyal. Integration with third-party apps is easy.

Imagine a CDP that is tailored to your needs, responding to your marketing, sales, and after-sales activations. All this with reliable, compliant, and real-time data. 360deg views of customers allow you to quickly view all customer history: contact information, profile data, interaction history and purchase history, as well as subscribed offers. To maximize your customer relationship, visualize all points of contact that your customer has with your brand in one interface. We consolidate all customer data into one repository to provide 360 degree customer views. All your data is reconciled (name, address and telephone number, loyalty card, main store, product purchase, etc.). With a high quality data result from our 30 years of data experience. Send an email, a SMS, or a promotional offer. Use our query tool to set targets and send targeted messages regardless of data volume.

Smaato's Digital Ad Tech Platform provides a free ad server as well as monetization solutions. We connect premium marketers with quality publishers to engage audiences all over the globe and on every device. Big Tech walls are gone. Our tools allow you to control your own publishing platform, increasing transparency for marketers and publishers. When you succeed, we succeed. We offer a powerful, easy-to-use, and free-of-cost server that gives you more control over your data and allows you to reach more people. Publishers who switch from the traditional ad server to Smaato see a 30% increase in their revenue. We have revolutionized mobile advertising tech, and we didn’t stop there. Mobile is a part of our DNA, but we also pride ourselves on an omnichannel approach. We support all devices. Smaato combines human expertise with sophisticated automated systems to create a safe and secure platform. Our future-proof platform makes a big impact. Meet our digital ad tech platform.

The CDXP allows you to track the behavior of your customers and prospects across multiple channels, including email, SMS, social media channels (CRM, social media channels), CRM, call centers, mobile applications, and websites. CDXP allows you to combine customer data into actionable insights that can be used to make informed decisions throughout the customer's lifecycle. You can also use data-driven models to evaluate the impact of multiple marketing changes simultaneously.

Consumers know what they want and want brands to understand them. Marketers must ensure they target the right people to connect with them and win over the competition. Marketers who succeed use a data-driven strategy that goes beyond demographic data and includes behavioral, lifestyle and attitudinal data, are able to target and communicate with consumers at a deeper level. Experian's Mosaic®, USA consumer segmentation portal with 126 million households and over 650 lifestyle- and interest attributes allows marketers to target their ideal audience and communicate directly with them. Mosaic's data segment the US into 19 overarching types and 71 underlying groups. This gives you the insight needed to predict the behavior, attitudes and preferences of your most profitable clients and communicate with them using their preferred channels and with relevant messaging.

Narrator is a completely new approach to data. It answers any question without the need to create a new model or update SQL. Other companies offer data management services, such as helping you to build and manage tables and models. They are great, but we remove that need entirely. Narrator models every business concept once, from any source in your warehouse. This is done in a single time series table. Each takes five minutes to build and does not need to be modified for new questions. No new data prep is required for any new data questions or metrics. Any data in your warehouse can be used to query, plot, explore, and relate any business concept. Security is an integral part of Narrator's design and development process. Encourage your team members to ask endless number of follow-up questions. This creates a culture that encourages curiosity and allows the business to ask, iterate and innovate.

You can create hyper-targeted campaigns quickly and easily from your cloud data warehouse. Don't worry about storage-based costs, data lookup restrictions, or dependencies on engineering team members. This allows you to be twice as effective at 25% less cost, resulting in a 4x increase of your ROI. Our visual builder allows you to create flexible and effective user segments for your campaigns. Finally, a predictable and affordable pricing model that scales to meet your ever-growing customer database needs. Volume is no longer a concern. For better engagement, ensure you have enough backfilled data. You can create meaningful segments from the 360-degree view of customer data in the warehouse. The sky is the limit. You don't need to do any data integration. Data can be moved directly into your CEP. You can plug directly into your warehouse to get started in no time. Do not depend on your data team to build complex and leaky pipelines. Include them where they can add value.

A leader in big data, Vpon uses cutting-edge technology to transform data and help businesses deliver data-driven marketing solutions. Vpon provides high-value data with highly reliable security through Wee Global Data Marketplace. Wee Data Platform is a data platform that allows our clients to make data-driven business decisions and accelerate their business transformation. Use Wee to gather the first part of your data at scale and store it digitally. Explore data exploration to uncover actionable insights for your business. Use data to empower your operation and reach the right audience. Turn data into actionable insights. AppVois allows you to be a leader in the industry, uncover the latest mobile app market trends, and dig deep into the mind of your target audience. AppVois allows you to see everything in the app marketplace. Discover new user preferences for specific apps.

Coho AI platform and the operating system powered by artificial intelligence integrate seamlessly with existing B2B SaaS to provide a comprehensive analysis of all interactions the user has with the product. Coho AI creates actionable and understandable insights that help foster product-led growth.

Hive Marketing Cloud: Customer Intelligence & Engagement Platform Hive Marketing Cloud Hive, a privately-owned business, was founded in 2010. It specializes in the Retail, Insurance, and Travel industries. Hive helps brands engage audiences and convert them at scale. Hive uses a single platform to deploy highly personalized, sophisticated multi-channel advertising. This allows for all of their data to be accessed, allowing for better customer experiences. Hive allows you to uncover data insights, reveal customer lifetime values, create recency frequency value (RFM-based segmentation), orchestrate and automate customer journeys and measure engagement and results, reporting beyond clicks and opens.

BambooBox goes beyond intent and engagement to identify 6 distinct signals that you can map to your best clients. BambooBox maps the entire funnel data using 6-D account scores. Data-driven predictability will increase your funnel velocity and help you to drive it higher. You can get actionable insights from winning activities to focus on creativity and planning for a successful GTM. With ready-to-go Next-Best Actions, you can crush your targets. Use the extra time to celebrate your team's success or report on it. Identify leading indicators and keywords to better understand your Ideal Client Profile in six dimensions.

The integrated design of CRM CDP and MA, based on innovative technologies like Cloud-Native and AI-Agents, is adopted to assist brands in building Omni-channel consumer operations capabilities. Automate interactive conversations with AI Call, WhatsApp Messenger and EDM for your brand. Integrate localized systems for data collection across omni-channel. Brand One ID is a result of a big data analysis and AI algorithm. Create 360-degree customer profiles and customer labels.

Attain streamlines workflow by allowing users to collect insights, activate media and measure outcomes all in one place. Gather insights about your clients, including who they really are, where they live, and when and how they spend money. Mix and match thousands customer attributes to create audience segments and activate media across major DSPs and SSPs as well as social channels. Evaluate your audience’s transactions to prove results and get clear visibility on return on ad spending and conversion rate. Attain gives you access to consumer-permissioned transaction data that can drive results for your business. Create a customer profile by combining interests, demographics and life stages with brand affinity, past purchases, and other data.

Our AI-predictive technologies will help you improve your scoring process and outperform your traditional processes. We provide accurate and unique data on online behavior of customers. Braight's AI Customer Segmentation Solution will help you gain greater insights into the behavior of your customers through intelligent customer segmentation, predictive behavioral analysis and vast quantities of online behavioral data. This solution was developed to increase revenue from cross-selling, by identifying customers who are most likely to convert. Our enhanced segmentation solution allows our clients to segment and target audiences better, allowing a higher level message personalization, and, therefore, a greater response rate to digital campaign. These solutions offer valuable insights into past, present, and future customer behaviors.

Orbee Middleware integrates a dealership's various data sources into one platform. This centralized data can be used to enhance third-party data via our network of leading data aggregators, or activated through marketing and advertising channels. Orbee's integrated platform maximizes dealership data. Our commitment to integration ensures your first-party information is never wasted. Our platform allows you to analyze, enrich, and activate your data. Our campaign analytics can help you understand your traffic sources and find answers without the need for a complex setup. Unify shopper profile with a powerful CDP. It gathers data across all your websites, third party tools, and CRM data.

Discover a multi-dimensional, shareable view of your customers using innovative knowledge graphs. Create accurate, actionable views centered on the customer. The quality of data about customers defines and shapes interactions, engagement and experiences with customers. High-quality data can provide a single, accurate picture of the customer. It can also help to understand their needs and behavior. Trusted data also reveals the accurate and complete transaction history and contextual information you need to deliver the personalized experience that your customers desire. Break down data silos and barriers, connect difficult-to-access data, and share insights throughout your business. Add context to customer profile, uncover timely actionable insight, and create powerful experience. Spectrum Context Graph gives you the 360-degree views of your customers that you need to grow your business.

Our technology is driven by business results, which means that the strategic objectives of our partners are at the heart of the customer intelligence that we deliver. Understanding your customers on a household level is key. Discover their behavior patterns, values & demographics so you can provide them with the best solutions. Increase your customer base and keep them forever. Optimize channels to improve targeting and outreach. Enroll more customers into beneficial programs such as paperless billing. Assess customer risk and predict payment patterns of household-level customers. Our customer intelligence platform provides AI-powered insights to business users without the need for data management expertise. BlastPoint is the best resource for teams that want to better understand their customers and the places they serve.

Revota's marketing automation platform allows you to orchestrate campaigns based on real-time consumer behaviour. Our platform allows you to run more efficient and effective campaigns across mobile, social, email, and paid search. Leverage the power of Revotas to create an unparalleled customer journey and personalize it at a new level. You can improve the customer experience by using data-driven insights derived from consumer behavior data. Identify your most valuable subscribers and active consumers. Then, deliver targeted messages to boost lifetime value. Use a data-driven, consumer-centric approach to personalize messages at the individual-level. This will increase engagement and loyalty. Predict likely purchasing behavior and use AI in real-time to adjust results based on individual behavior.

Drive any sales or Customer Success motion and adapt it for each role and team, from CSM to Manager to CxO. RevSetter allows you to create workflows that are tailored to your team, customers and revenue journey. There is finally a solution for your data challenges. It doesn't matter if the data is structured or unstructured, or if it's in your favorite database or tech. Integrate RevSetter seamlessly using our unique data models and see the results. Powered insights, workflows and automation. RevSetter's powerful solutions, including the CS Audit, give you a 360-degree view of each lead, customer and portfolio. RevSetter elevates and enhances your strategy, and transforms it into day-to-day, actionable activities and outcomes for your team. This leads to happier customers, increased retention, and accelerated business growth.

Your data is worth gold, but only if you activate it properly. Fullpath takes a typical Customer Data Platform to the next step by adding an experience factor and layering AI technology on top of the dealership's unified database. This activation allows dealers create exceptional customer experiences by automating AI-driven engagements and marketing campaign designed to drive sales. Consolidate your dealership data from multiple sources into one platform that cleans, normalizes and maintains data. By layering powerful AI on your data, you can gain deep insights into your customers and create personalized experiences. Automate the execution of personalized marketing campaigns that touch every part in the sales funnel.

Surfside is a marketing technology that aggregates all of your first-party data across all customer touchpoints. Advertisers can better target and measure their current and future customers. By adding location, demographics, and purchase attributes to your data, you can create detailed and exclusive target audiences. This will help you differentiate your media buying from datasets available and third-party audiences. Activate targeted and personalized campaigns across all connected devices, including desktop, mobile, tablet and OTT. Surfside's demand-side platform allows us to prioritize people who match your campaign goals and target audience. Retail media allows you to engage with shoppers at the time of purchase. A flexible and high-impact advertising channel that allows brands and retailers to influence sales and drive purchases.

All your customer data can be used to launch high-performance marketing campaigns. Equip your team with the tools they need to segment audiences quickly and independently based on the most trusted customer data. Drag-and-drop UI for self-serve journey orchestration is built to accelerate and improve marketing accuracy. Once your campaign has gained momentum, you can identify your most effective strategies faster than ever. GrowthLoop's suite generative tools will help you keep up with the newfound pace. They are designed to supplement your creative team and provide highly personalized content for any channel or journey. GrowthLoop helps organizations launch intelligent, personalized campaigns more quickly. Activate campaigns across existing systems and channels to maximize your existing martech investment. Combine data from disparate source and rely on a single truth source to increase the accuracy and velocity of campaigns.

Combining our demand engine with custom audience creation will power growth throughout the buying cycle. In the last decade, vendors of intent data have recycled the same old account-level activities. When everyone is buying from the same pool, there is no competitive advantage. Over the past two decades, we've spent a lot of time building and refining first-party audiences. This has given us unprecedented insights and precision targeting which go beyond generic third-party information. We have solutions that can reach audiences at every stage of the purchasing cycle, regardless of how and where they prefer to engage. We have been building audiences for more than two decades, and although it is much harder to do, the results are a significantly engaged audience. pharosIQ is a global leader for "intent to purchase" lead generation. It provides insights and demand that are essential for B2B marketing and sales success. pharosIQ, with its 40 years of experience, transforms intelligence into meaningful engagements.

By building and activating first-party data, you can grow your audience and traffic while improving user experience and boosting revenue. Connect all audience data with a single sign-on. Create meaningful, personalized experiences for your audience that deliver value at every touchpoint. With aggregated data on user engagement, you can gain new insights into your users. Our AI engine will increase user engagement on your website. Create a relationship with your audience by converting visitors into members using a first-party ID. Integrate your existing identity management system or use the password-less SSO built-in to manage access and paid channels seamlessly. Collecting first-party data is a smart way to start. Obtain explicit consent from the consumer before collecting or using their data. Start one-to one campaigns and make one-to one recommendations based on first-party data and user behavior.