Best Customer Data Platforms (CDP) for MariaDB

Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records about people, organizations and their relationships in real time as new data is received. The highly accurate and complete views Senzing software delivers allow you to reduce costs and enable new revenue opportunities. Senzing provides a set of libraries that that can be deployed on premises or in the cloud, in a variety of ways, depending on your architecture and environment requirements. Data remains in your ecosystem and never flows to Senzing, Inc. Minimal data preparation is required when and no tuning, training or entity resolution experts are needed. A free proof of concept can be completed in about six hours on AWS or bare metal. You can try the Senzing API on up to 100K records for free.

Untitled AI is a cutting-edge audience targeting platform designed to help brands scale marketing efforts through AI-generated, high-performing customer segments. It identifies and converts hidden website visitors, enabling marketers to target those with high purchase intent across emails and ad campaigns. The platform reduces wasted ad spend by providing detailed demographic data and syncing audience segments with popular marketing tools. Untitled AI offers identity resolution and real-time activation to deliver precise targeting and improve campaign ROI significantly. Customers have seen up to a 37% decrease in cost per acquisition and a 4x return on ad spend. Its compliance with privacy regulations such as CCPA and GDPR ensures data safety and trust. The platform integrates with over 150 marketing tools, making it flexible for diverse business needs. Untitled AI’s success stories span industries from eCommerce to auto dealerships and agencies.

Adobe Real-Time CDP is an enterprise customer data platform designed to centralize and activate customer information in real time. It unifies data from multiple online and offline sources, including known and anonymous interactions, into comprehensive customer and account profiles. Built on Adobe Experience Platform, it enables marketers to create dynamic audience segments for B2B and B2C campaigns across the entire funnel. The platform supports cookieless marketing strategies, helping organizations discover and engage audiences without third-party cookies. Real-time streaming capabilities accelerate data onboarding and insight generation for faster time to market. Advanced data governance tools help organizations manage consent, enforce policies, and maintain compliance. Real-Time CDP also offers specialized solutions like Collaboration and Connections to expand advertising partnerships and streamline data distribution. Seamless integration with Adobe Journey Optimizer and Customer Journey Analytics enhances personalization and performance measurement. Industry recognition from leading analysts reinforces its leadership position in the CDP space. By delivering actionable profiles ready for activation anywhere, Adobe Real-Time CDP empowers brands to create meaningful, data-driven customer experiences.

Salesforce Data 360 is a real-time enterprise data engine designed to transform disconnected data into actionable intelligence. It unifies customer and operational data from multiple systems into a comprehensive business view. Using Zero-Copy architecture, organizations can activate live data directly from their existing warehouses without duplication. The platform supports both structured and unstructured data, including text, images, and streaming events. Identity resolution and data harmonization tools create consistent, reliable customer profiles. Governance features enforce privacy policies and compliance rules automatically. Data 360 enables dynamic audience segmentation and predictive modeling for smarter decision-making. Teams can trigger automated workflows based on real-time data changes. Insights can be shared securely with marketing platforms, analytics tools, and data warehouses. Data 360 empowers enterprises to activate trusted data across every channel and department.