Best Customer Data Platforms (CDP) for Drip

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Automated behavioral segmentation, customer journey mapping and robust reporting. Sync lists from anywhere. The power of a data team within an app. Answer your most complicated marketing questions. To find new opportunities for winning campaigns, you can pivot segments across different dates or customer groups. Plug and play our customer segments in to channels like Google, Facebook, Klaviyo and Klaviyo. You can have one source of truth without having to write a single line code. Segments make data analytics easy for any business owner, whether they are data-savvy or not. Each company, no matter how big or small, should be able to harness data to pursue new possibilities. As part of the LinkedIn data team our job was to target the right users for different campaigns. This activity is affectionately called "list pulls". We stack-ranked users based upon specific criteria and the likelihood of them buying target solutions. Our teams created massive tables that contained hundreds of millions of rows.

Customer data is essential to make better decisions. However, it doesn't need engineers to code every event. Freshpaint automatically detects clicks on your site and sends the data to a multitude of analytics and advertising tools via pre-built integrations. Did you forget to track an event? Freshpaint provides immediate answers, not two weeks later. It backfills historical data from every new event to give you the right information. Freshpaint is 100% purpose-built for managing PHI and signs BAAs for digital health startups. While developers are required to implement tracking for analytics and marketing tools often, they are not the end users of these tools. You can use the flexibility of a platform to make it easier for you to move faster and spend more time developing core products.

WiFi marketing, analytics, and advertising platform for physical space. BridgeLogic's platform works with any WiFi connection and provides real-time customer data and insight. This includes name, gender, social interests and contact information. It also provides location, footfall and dwell information. Through venue analytics, guest insight, marketing automation, advertising, and marketing automation, you can grow loyalty programs, increase customer data, and generate revenue opportunities. You can track who your most loyal customers are by providing full analytics and reporting (customer names & email addresses, total connected users and returning users, total users, total users, social connection method and gender). With smart marketing automations you can automatically send mobile coupons and email newsletters to your customers long after their visit in-store. You can find them in coffee shops, car dealerships, stadiums, and many other places.