Best Customer Data Platforms (CDP) for dotdigital Engagement Cloud

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

Customer Data Platform and Omnichannel Marketing hub. Unify all customer interactions across all channels and devices. Deliver personalized, omnichannel experiences that increase customer satisfaction and lifetime value. BlueVenn combines customer data management, compliance, and customer journey orchestration platforms with analytics and machine-learning to deliver highly targeted personalized engagements. Our unique drag-and-drop customer analytics, segmentation, and predictive tools put customer insight at your fingertips. The omnichannel customer journey builder personalizes each customer touchpoint online and offline.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Unify all touchpoints of your customer across all channels and platforms. Make a personal impression wherever you meet your customer. Unify all touchpoints of your customer across all channels and platforms, and you will make a personal impression wherever you meet your customer. Raptor's Merchandising Center allows you to use your recommendation modules on any channel you choose. You can increase exposure for specific products and place them in the customers' line of sight. This combines customer relevance with product promotion. You can create an exceptional shopping experience by empowering personalized product recommendations in real time. This will increase your basket size and order value, as well as revenue per visit. It will also significantly improve customer experience. You will receive highly personalized e-mails that include product recommendations and are tailored to each subscriber.

Spotler Activate identifies the visitor to your webshop, and combines their web behavior with the data you already have. Completely automatically, in a central overview. You can access particularly complete customer profiles. This is the basis for creating personalized customer journeys, and launching impactful campaigns across all channels. Spotler Activate will give you a 360-degree view. A precise recommendation is a proven way to inform and attract customers to your product or service. Our software allows customers to see the best-matched products or alternatives in real-time, either in your webshop, or via other channels, such as email. Spotler Activate CDP offers a high degree of flexibility in this area and all data is perfectly measurable. Spotler Activate offers the most extensive range of personalization options. This means that the webshop adapts to every visitor.