Best Customer Data Platforms (CDP) for Adobe Analytics

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

You can automatically ingest your marketing data into any cloud file storage or data warehouse of your choice, such as BigQuery and Snowflake, Redshift and Azure SQL, AWS S3, AzureData Lake, Google Cloud Storage, and our fully managed ETL pipelines. Our hosted marketing data warehouse integrates all marketing data and provides ad insight, cross-channelattribution, content insights and competitor Insights. Our customer data platform enables a single view of the customer and their journey by allowing identity resolution across all data sources in real time. Electrik.AI, a cloud-based marketing software and full-service platform, is cloud-based. Electrik.AI's Google Analytics hit data extractor enriches the hit level data sent by the website or application to Google Analytics and periodically ships it to the desired destination database/data warehouse/file/data lake.

Customer data is essential to make better decisions. However, it doesn't need engineers to code every event. Freshpaint automatically detects clicks on your site and sends the data to a multitude of analytics and advertising tools via pre-built integrations. Did you forget to track an event? Freshpaint provides immediate answers, not two weeks later. It backfills historical data from every new event to give you the right information. Freshpaint is 100% purpose-built for managing PHI and signs BAAs for digital health startups. While developers are required to implement tracking for analytics and marketing tools often, they are not the end users of these tools. You can use the flexibility of a platform to make it easier for you to move faster and spend more time developing core products.

BlueConic, the leading global customer data platform, liberates first-party data for marketers from all of the disparate systems and makes it available wherever and whenever it's needed for marketing. BlueConic is used by more than 300 brands including Hearst and Moen, T-Mobile and ING as well as America's Test Kitchen and Franklin Sports. It allows them to unify their first-party customer information into persistent, person-level profiles and then activate it throughout their marketing ecosystem. The company was founded in 2010 and has offices throughout Europe.

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

Your data can be put to work immediately. Experience Platform, the core of Experience Cloud products is an open platform that transforms all your data, Adobe and non-Adobe, into robust customer profiles that are updated in real-time. It also uses AI-driven insights that help you deliver the best experiences across all channels. To create and improve real-time customer profiles, you can bring in data from multiple sources. Checkmark Data validation and standardized XDMs make data easier to understand. Checkmark Start personalizing experiences by using your real-time customer profiles. Checkmark Activate profiles across channels and devices with our dynamic identity graphs. Experience Platform offers powerful application services with unparalleled functionality. All customer interactions can be analyzed in one interface. For instant personalization, activate real-time customer profiles. You can create individual journeys that adapt to customer behaviour.

A new type of technology designed for digital professionals Syntasa, a self-service web app, enables digital teams connect first-party behavioral data and enterprise data. It also allows them to build and deploy their customized models, run in a private Cloud, and activate across all channels.

Harnessing the data from your many media, events, and subscription products is the first step to creating a single view of your audience. All your data can be gathered together to create a single view and maximize your financial opportunities. You can make better marketing decisions and streamline your efforts to monitor your audience. Omeda can help you create new products and platforms that target the right audience segments. We can also integrate with your CRM and Adtech platforms. Effectively deploying programs across owned brands and expanding audience offers with Omni-channel programs can increase revenue and yield. Omeda is available to answer all your data and business questions even when you are working late. Our technical support consultants are available 24/7 to provide exceptional service and help you make maximum of your experience.

Commanders Act Customer Data Platform allows you to increase sales and loyalty by building meaningful relationships with customers and leads. While new customer acquisition costs are on the rise, conversion rates have remained steady at 2.5% to 5%. Because they can use it to improve their marketing campaigns performance, brands are increasingly collecting data insights, such as behavioral, demographic, and psychographic from every customer interaction. It is imperative that you collect data from each customer and lead interaction. It's also important to cleanse, standardize, and store the data in a centralised database. This database can be accessed by all your marketing channels or used by your customer service and sales agents in your CRM platform. Marketers must be data-driven in order to truly be customer-centric. Marketers need reliable data to evaluate the effectiveness of their marketing strategies.

Nominow, the original Dutch-developed customer data platform, harvests touchpoint data from any source that your organization may have. It continuously builds and enriches customer profiles from a single source of truth. This makes it a valuable resource for any marketing campaign, event, or customer interaction you might want to start. Every company has its own optimized marketing tech stack. Therefore, every Nominow implementation will be unique. We work with you and your team to assess the current situation and the strategic direction in which Nominow will operate. We evaluate customer data sources, IT environment, and specific requirements. Your Nominow solution will always be tailored to your particular situation and needs. To give you real, actionable insights on your customers, we make sure that you have complete control over your customer data. Nominow implementations typically take 6-8 weeks.

Retailers are interested in customer retention. Omneo provides your customers with the tools they need to share or manage the zero-party information you require to serve them today, and to help them continue where they left off the next time. Omneo provides your team with the tools and information needed to serve your customers directly, making their experience today and in the future highly relevant and valuable. Omneo offers retail brand teams the technology, expertise and implementation support needed to improve customer retention and advocacy. Omneo offers customers new ways to interact, discover and earn, while rewarding top-performing staff. Omneo was designed specifically for retailers and their customers to collect, manage and share zero-party information privately. Empower your team with the tools to deliver dynamic, convenient and relevant services and experiences that are private and rewarding, capturing customers and cultivating loyalty.

Salesforce Data Cloud is an online data platform that allows businesses to collect, harmonize, and analyze data in real time. This creates a 360-degree customer profile which can be used across Salesforce's various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. It allows businesses collect, harmonize and analyze data in real-time, creating a 360° customer profile that can then be used across Salesforce's different applications, including Marketing Cloud, Sales Cloud and Service Cloud. This platform allows for faster, more personal customer interactions through the integration of data from online and off-line channels, such as CRM data, transactional information, and third-party sources. Salesforce Data Cloud offers advanced AI and analytics capabilities that help organizations gain deeper insight into customer behavior, and predict future needs. Salesforce Data Cloud helps improve customer experiences, target marketing, and data-driven decision making across departments by centralizing and refining the data.

The only data-first Customer Data Platform, which supports both on-premise and cloud computing from anywhere in the world. CDP gathers rich online and offline data, customer activity across devices and operating system. This allows you to connect with your customers in the moments that matter. Full-stack CDP manages all aspects of data integration, cleaning, management, activation, and more. CDP creates one customer view for each customer. This includes his behavior, transactions, and other characteristics, such as gender or whereabouts.