Best Customer Data Platforms (CDP) for Act-On

FreeAgent CRM delivers a next-gen work experience. Our cloud-based platform helps teams increase productivity and sales easily. AI-guided sales helps you stay in the zone. With a flow-based feed that prioritizes and prioritizes tasks, you can only see what you need at the right time. You can zoom in and out between high-level overviews or deep-dive activity tracking, which all happens automatically. Track and celebrate the activities that lead sales and happy customers.

Enhance your conversion rates with an advanced search capability that tailors the shopping experience, consistently displaying the most pertinent products through a groundbreaking search system specifically designed for online retail. This unified engine for e-commerce intuitively understands customer intent and context, utilizing special characters, measurements, attributes, modifiers, and categories through faceted search, mimicking the expertise of an actual sales associate. It ensures accurate search outcomes even when users mistype or include minor errors by employing intelligent autocorrect features. Moreover, the built-in synonym recognition across various languages allows for the delivery of pertinent search results that might otherwise be overlooked. To further elevate the user experience, you can effortlessly implement custom UX-blocks, enabling easy filtering by any product attribute to refine search or category results. Additionally, you can enrich the search experience by integrating highly relevant content from your blog, categories, and CMS pages, ensuring users find exactly what they need. By creating a seamless and intuitive search environment, customers are more likely to engage and make purchases.

For B2B marketing and revenue teams, proving marketing's impact is incredibly difficult when engagement data is siloed across multiple MarTech tools. CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform that unifies all that chaotic data into one trustworthy source of truth. We provide the complete picture marketers need to finally stop defending their marketing efforts (and the marketing budget) and start proving the value marketing adds to the business. CaliberMind gives marketers the confidence to answer, ‘What’s working?’, tell the story of their contribution, and make smarter investments that drive lucrative sales opportunities and accelerate revenue growth.

Salesforce Data 360 is a real-time enterprise data engine designed to transform disconnected data into actionable intelligence. It unifies customer and operational data from multiple systems into a comprehensive business view. Using Zero-Copy architecture, organizations can activate live data directly from their existing warehouses without duplication. The platform supports both structured and unstructured data, including text, images, and streaming events. Identity resolution and data harmonization tools create consistent, reliable customer profiles. Governance features enforce privacy policies and compliance rules automatically. Data 360 enables dynamic audience segmentation and predictive modeling for smarter decision-making. Teams can trigger automated workflows based on real-time data changes. Insights can be shared securely with marketing platforms, analytics tools, and data warehouses. Data 360 empowers enterprises to activate trusted data across every channel and department.