CSG Customer Data Platform Description
A great customer experience requires that you have a clear understanding of your customer and their current situation. Many companies have difficulty managing and activating customer data, even though they have more customer information than ever before. This is especially true if you want to personalize at scale and in real-time. CSG CDP brings together all of your enterprise's customer data into a single system. This allows you to drive exceptional customer engagement using a data-driven approach. CSG CDP combines data from multiple sources and unites them into coherent customer profiles. Then, it segments actionable data sets to power your campaigns. This transforms complexity into clear, simple customer-centric action.