Sage cloud-based CRM tools and systems can increase customer loyalty and drive revenue. CRM stands for Customer Relations Management. CRM is a method of managing and tracking interactions with prospects, leads, and customers throughout every stage of a company’s sales cycle. CRM tools allow you to focus on your customers while ERP allows you to focus on running your company. CRM software allows businesses to improve customer relationships by automating communication and activities across all departments, including sales, marketing, and customer service. Cloud CRM systems offer a level of automation that allows businesses to run smoothly. Cloud CRM systems allow you and your team to maintain these relationships at all stages of the customer relationship process.