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SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. SplitMetrics Acquire is part of the SplitMetrics ecosystem, built to give mobile marketers a smarter, more connected way to drive growth. SplitMetrics helps Fortune 100 companies unlock 25%+ revenue growth by bringing together Apple Ads optimization, ASO, multichannel media buying, and end-to-end creative production under one roof. What sets SplitMetrics apart is the combination of proprietary market intelligence, deep mobile marketing expertise, and AI built specifically for the app economy. With 10 years of experience and billions of data points behind it, SplitMetrics AI is trained to understand the dynamics of mobile acquisition and optimization—not simply generate generic recommendations. It turns that intelligence into actionable decisions that help marketers find opportunities, improve performance, and scale with confidence across the mobile growth funnel.