Best Consent Management Platforms for AdRoll

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.

Privacy management is becoming a more important part of modern marketing due to the growing number of data breaches and misuse of personal information. While the General Data Protection Regulation (GDPR), has been largely viewed as a legal issue due to the possibility of fines for non-compliance, it has also provided opportunities for brands to build trust with their customers. According to iProspect's research, 88% global marketers believe trust is a top priority in 2019. They are seeking to build trust through credibility, relevance, and reliability. TrustCommander, which alerts website and mobile app users about the personal data being collected, stored, and shared with third party, is a popular solution for marketers. TrustCommander prevents the execution tags that have not been authorized by users.