Compare aura vs. theGist

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time. In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.

Viktor is an AI-powered coworker built to live natively inside Slack and handle complex tasks autonomously. Equipped with its own cloud computer, Viktor can write and execute code, build and deploy applications, analyze metrics, and manage workflows across more than 3,000 integrated tools. It proactively monitors systems, flags issues, and suggests actionable next steps instead of simply responding to prompts. Teams can request reports, create tickets, audit marketing campaigns, or retrieve analytics directly within Slack conversations. Viktor maintains persistent context over long-running projects, coordinating tasks and deadlines across multiple weeks. It connects seamlessly to platforms like Linear, PostHog, Google Ads, and other business tools to automate cross-functional operations. The agent drafts artifacts such as documents, issues, and updates for approval before execution. With both free and enterprise plans, Viktor scales to match team workload and automation needs. Security and workspace controls ensure safe collaboration within organizational environments. By combining autonomy, integrations, and persistent context, Viktor acts as a highly capable digital teammate embedded in daily workflows.

Microsoft 365 is a comprehensive productivity suite that brings together essential tools like Word, Excel, PowerPoint, Outlook, and Teams in a unified cloud-based environment. Enhanced by Microsoft 365 Copilot, the platform integrates AI directly into these applications to help users work more efficiently and intelligently. Users can quickly generate documents, analyze complex datasets, and design presentations with the help of AI-driven suggestions and automation. The platform supports real-time collaboration, allowing teams to work together on files, share updates, and communicate seamlessly. With OneDrive cloud storage, users can securely store and access their files from any device at any time. Microsoft 365 also enables users to incorporate their own files into AI prompts, ensuring responses are relevant and context-aware. Copilot can assist with brainstorming ideas, summarizing content, and organizing workflows to save time. The platform is accessible across desktop, web, and mobile applications, providing flexibility for different work environments. It also prioritizes user control, giving individuals the ability to manage how AI is used within their workspace. By combining productivity tools with intelligent automation, Microsoft 365 helps users accomplish tasks faster and more effectively. Ultimately, it empowers individuals and teams to improve productivity, collaboration, and decision-making in a modern digital workspace.

Fathom is the free AI meeting assistant that instantly records, transcribes, and summarizes your Zoom, Meet, or Microsoft Teams meetings so you can focus on the conversations instead of taking notes. Fathom is an AI-driven meeting assistant that automatically records, transcribes, and summarizes your virtual meetings across platforms like Zoom, Google Meet, and Microsoft Teams. Designed to save time and increase productivity, Fathom generates actionable summaries in under 30 seconds and syncs with your CRM for streamlined follow-ups. The platform's unique features include real-time transcription, meeting highlights, and the ability to share clips, making it ideal for teams looking to improve meeting efficiency and reduce administrative work.

Dialpad Connect is a comprehensive AI-driven communication platform that unites voice, video, and messaging channels to improve both internal teamwork and customer engagement. The platform provides smart features such as live call transcription, voicemail transcription, AI-powered call recaps, and recommended next steps, allowing users to be fully present in conversations without missing key details. It offers deep integration with leading business applications including Salesforce, Microsoft Teams, Zendesk, and Google Workspace, creating a seamless experience across tools. Built on a resilient dual-cloud architecture, Dialpad ensures enterprise-level performance with 24/7 support, disaster recovery, and a 100% uptime service level agreement. Privacy and security are foundational, with certifications like GDPR, HIPAA, ISO, and SOC 2 safeguarding user data. Dialpad Connect supports a broad range of business sizes, from small teams to large enterprises, enabling better communication and faster decision-making. Its AI capabilities also include live coaching for agents during calls and detailed analytics to improve customer satisfaction. This platform empowers businesses to transform every conversation into a valuable opportunity.

Revolutionize Your Support Team with Seamless Automation Are repetitive tasks holding back your support team? QueryPal enables support teams to provide outstanding service by automating ticket responses, allowing more time for complex issues that need human attention. With AI-powered workflows, you can cut down on response times, boost efficiency, and deliver accurate, reliable support. From managing routine inquiries to handling large volumes of requests, your team can stay focused on what truly matters—keeping your customers satisfied. Faster Solutions: Speed up issue resolution by automating replies to common tickets and questions. Consistency & Precision: Ensure every interaction is consistently detailed, minimizing errors. Boosted Productivity: Let your team concentrate on complex or urgent matters by automating routine tasks.

Consolidate your team's resources in a well-structured workspace that is organized, version-controlled, and simple to share. While Air securely stores your content, it also offers intelligent search capabilities, guest access, customizable layouts, version tracking, and effortless sharing, enhancing every aspect of the creative journey. Don't let your valuable assets languish in folders and zip files; instead, plan social media campaigns, develop streamlined presentations, and arrange your materials in a workspace that embodies your brand identity. Effortlessly navigate your workspace using features akin to a search engine, where tools like image recognition and smart tags empower all team members to independently find assets. The only challenging element of the feedback process will now be the feedback itself, as you can create public boards that allow guests to upload directly to your workspace. Engage in commentary, initiate discussions, and make selections with context, all while staying updated on new modifications and clearly tracking the most recent version of each asset. This streamlined approach not only boosts collaboration but also fosters creativity within your team.

Wrike is a powerful work management platform that gives cross-functional teams full visibility into complex projects. Our cloud-based collaboration software software is trusted by 20,000+ leading companies around the world, including tech giants such as Fitbit and Siemens. Wrike boasts a wide range of award-winning features, including dynamic request forms, automated workflows, cross-tagging, custom item types, and 400+ app integrations. Work smarter with Work Intelligence™: our advanced communication software that offers voice commands, smart replies, and document processing. We also offer tailor-made templates to help teams kick-start Agile projects and tick every box for compliance. As well as 99.9% uptime, our enterprise-grade security offers single sign-on, role-based access control, and continuous data backup. For extra peace of mind, you can use the Wrike Lock add-on and gain full ownership of your master encryption key. Wrike has been proven to make organizational processes 40% more efficient, eliminating time-consuming admin work and reducing costs across the board. Discover how it can benefit your team — start your free two-week trial today.

Zendesk serves as a robust customer service platform aimed at optimizing support processes and improving the overall experience for customers. With an extensive array of features such as automated AI tools, messaging, live chat, and customizable workflows, it empowers companies to deliver tailored and effective support through various channels. The platform also integrates effortlessly with other applications and offers real-time analytics, enabling organizations to make informed, data-backed choices. Designed to accommodate businesses of any scale—from emerging startups to established corporations—Zendesk prioritizes scalability, security, and the satisfaction of its users. Ultimately, its versatile solutions ensure that companies can adapt their customer service approach to meet evolving demands efficiently.

Iru AI reimagines enterprise security and IT management with a unified, AI-driven platform that eliminates tool fragmentation and operational overhead. At its core is the Iru Context Model, a dynamic intelligence layer that connects identity, endpoint, and compliance management into one cohesive ecosystem. The platform offers passwordless authentication, device-bound access policies, and real-time vulnerability detection—creating a trust fabric that safeguards every user and device. Iru’s endpoint suite integrates management, detection, and response capabilities across Apple, Windows, and Android environments for holistic protection. Its Compliance Automation engine continuously maps and updates controls, ensuring organizations remain audit-ready while accelerating deal cycles. By merging automation with contextual intelligence, Iru empowers IT and security teams to make faster, smarter decisions. Companies gain a consolidated view of their infrastructure, reducing zero-day exploit risks and boosting productivity across teams. With a 4.75/5 G2 rating and adoption by thousands of high-growth enterprises, Iru delivers a future-ready foundation for secure, intelligent business operations.