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Description
Zeta Global operates as a marketing technology firm that leverages a substantial data set comprising over 2.4 billion identities, utilizing AI-driven insights to discern consumer intent, enhance user experiences, and foster customer growth and retention. It offers a comprehensive toolkit for marketers, addressing every phase from customer acquisition to ongoing engagement. By identifying target audiences and crafting tailored experiences across multiple channels, Zeta enables real-time personalization at an extensive scale, leading to exceptional results. The Zeta Marketing Platform delivers an instantaneous overview of both prospects and existing customers, harnessing AI to provide deep and wide-ranging personalization across all platforms. With a unique blend of capabilities, Zeta has supported brand growth for more than ten years, continuously adapting to meet the evolving needs of the marketplace. This commitment to innovation and effectiveness sets Zeta apart in a competitive landscape.
Description
Many establishments invest in advertising on a monthly basis, often without understanding which channels yield positive returns. They may track foot traffic but fail to analyze the spending habits of those customers.
Tasteck was created by industry insiders rather than a conventional software firm. After 16 years of managing venues, we have exited that space, having successfully increased our revenue from 200 million to 1.2 billion yen annually. This remarkable growth stemmed not from aggressive sales tactics but from meticulously monitoring the financial contributions of each advertising channel and eliminating those that failed to deliver value.
Tasteck encapsulates this successful strategy into a comprehensive product. At its heart lies a robust analysis of customers and channels, focusing on the lifetime value associated with each acquisition source, as well as patterns of repeat business and customer attrition. By tagging each booking to the corresponding channel, Tasteck enables users to identify the optimal monthly budget that each channel can sustain, ensuring more effective advertising investments. This approach not only maximizes profitability but also provides valuable insights for ongoing marketing strategies.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Campaign Genius
FoodStorm
MINT
Taxi for Email
Tessitura
Zeta CDP+
Integrations
Campaign Genius
FoodStorm
MINT
Taxi for Email
Tessitura
Zeta CDP+
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Zeta Global
Founded
2007
Country
United States
Website
zetaglobal.com
Vendor Details
Company Name
EST FORT Inc.
Country
Japan
Website
tasteck.tech/en
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics