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Description
Zeta CDP+ offers marketers greater growth potential compared to traditional customer data platforms. By integrating all consumer data—both known and unknown—into a single, real-time, comprehensive view, it continuously transforms consumer behaviors into actionable marketing insights. The "plus" in CDP+ signifies our commitment to collaborating with innovative marketers to enhance revenue, create superior customer experiences, and facilitate digital transformation initiatives. This platform enriches data with over 2,500 intent and interest signals, along with identity resolution, syndication, and activation capabilities sourced from Zeta’s Data Cloud, providing a more actionable and immediate perspective on individual prospects and customers. Marketers can deploy tailored messaging that genuinely connects with their audience. Additionally, Zeta CDP+ stands out as the sole customer data management solution that offers up-to-the-minute interests and real-time intent signals, enabling quick activation that leads to increased engagement and improved outcomes. Ultimately, the ability to harness such dynamic insights is essential for staying competitive in today's fast-paced marketing landscape.
Description
To effectively utilize the ZetaAnalytics product, a compatible database appliance is essential for the Data Warehouse setup. Landmark has successfully validated the ZetaAnalytics software with several systems including Teradata, EMC Greenplum, and IBM Netezza; for the latest approved versions, refer to the ZetaAnalytics Release Notes. Prior to the installation and configuration of the ZetaAnalytics software, it is crucial to ensure that your Data Warehouse is fully operational and prepared for data drilling. As part of the installation, you will need to execute scripts designed to create the specific database components necessary for Zeta within the Data Warehouse, and this process will require database administrator (DBA) access. Additionally, the ZetaAnalytics product relies on Apache Hadoop for model scoring and real-time data streaming, so if an Apache Hadoop cluster isn't already set up in your environment, it must be installed before you proceed with the ZetaAnalytics installer. During the installation, you will be prompted to provide the name and port number for your Hadoop Name Server as well as the Map Reducer. It is crucial to follow these steps meticulously to ensure a successful deployment of the ZetaAnalytics product and its features.
API Access
Has API
API Access
Has API
Integrations
Eyeota
Zeta Marketing Platform
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Zeta
Founded
2007
Country
United States
Website
zetaglobal.com/solutions-data-management/
Vendor Details
Company Name
Halliburton
Website
www.halliburton.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Oil and Gas
Compliance Management
Equipment Management
Inventory Management
Job Costing
Logistics Management
Maintenance Management
Material Management
Project Management
Resource Management
Scheduling
Work Order Management