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Description
Vividly stands out as the premier solution for food and beverage brands aiming to enhance their trade promotion strategies. By providing clarity and actionable insights into trade metrics, Vividly enables you to concentrate on expansion rather than getting bogged down by routine tasks. Its user-friendly interfaces and streamlined workflows empower your team to effortlessly create, monitor, and manage promotions, allowing them more time to focus on sales initiatives. You can easily link your promotions to your sales strategy in real-time, integrating various data sources while managing the intricacies of direct and indirect hierarchies seamlessly. Our innovative, patent-pending features, including deductions scanning and matching, allow you to centralize all deduction documentation and perform comprehensive reconciliations on any transaction stored within an ERP system. Rather than viewing trade as merely an expense of business operations, it's time to consider it as a strategic investment aimed at driving growth. With clean datasets for revenue and trade, you gain enhanced visibility into actionable areas and the pathways to achieving your business objectives, ultimately transforming your approach to trade promotions for better results. This shift in perspective can lead to more informed decisions and greater overall success in your promotional efforts.
Description
For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.
API Access
Has API
API Access
Has API
Integrations
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Integrations
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Pricing Details
$1,500 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Vividly
Country
United States
Website
www.govividly.com
Vendor Details
Company Name
Wipro
Country
United States
Website
www.wipro.com/consumer-packaged-goods/wipro-promax/
Product Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Product Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
