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Description

Veritone Attribute serves as a comprehensive solution for broadcast attribution, allowing you to enhance the effectiveness of your linear TV and radio advertising campaigns by linking advertisements to web lift in almost real-time. This platform enables you to monitor and visualize your campaign metrics, illustrating how ads impact web traffic and the number of unique visitors to websites. Designed specifically for broadcasters, Veritone Attribute provides the necessary tools to evaluate ad performance, helping to secure and attract more business through concrete ROI insights. You can establish connections between ads and web lift, presenting this data through visually engaging and easily distributable reports. By harnessing data effectively, both radio and television can better compete with digital platforms, aiming to capture a bigger share of advertisers' budgets. Utilize near-real-time performance analytics to connect web engagement to your broadcast efforts, allowing you to track the success of your campaigns and adjust strategies promptly based on various metrics, such as specific days, time slots, and creative elements. This adaptability ensures that your advertising efforts are not only effective but also responsive to the evolving market landscape.

Description

Listen to your competitors' audio to gauge their effectiveness and performance. This comprehensive analysis focuses on audio content tailored to specific audiences, encompassing everything from host-read advertisements to pre-recorded commercials, podcasts, audiobooks, and beyond. You can monitor and evaluate the effectiveness of your audio advertising efforts, tracking the journey from the advertisement to the landing page and finally to the purchase, along with all the steps in between. The insights you gain will inform you about the impact of your audio creative on brand recognition, preference, and other important metrics. Assessing the full range of podcast ads, radio and streaming advertisements, sonic branding, and various other audio assets is essential; however, the significance of this data is only realized through a standardized metric. The Veritonic Audio Score serves as the cornerstone for audio measurement, utilizing Machine Listening and Learning (M-LAL™) technology. This innovative score has evolved over years of scrutinizing countless audio files and correlating them with detailed, second-by-second human response data, ultimately allowing for accurate predictions of audience reactions. Understanding these insights can significantly enhance your marketing strategies and improve your overall audio content effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Veritone

Founded

2014

Country

United States

Website

www.veritone.com/applications/attribute/

Vendor Details

Company Name

Veritonic

Founded

2015

Country

United States

Website

www.veritonic.com

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Alternatives

Alternatives

Airbridge Reviews

Airbridge

AB180