Veritonic Description
Listen to what your competitor's sound like and see how it performs. An in-depth, audience-targeted analysis is done on audio assets, including podcasts, podcasts, audiobooks, host-read ads, and pre-recorded ads. You can track and measure the performance of your audio ads, from ad to landing pages to purchase and everything in-between. This provides actionable insight into your audio creative's impact on brand awareness, favorability, etc. It is crucial to be able to evaluate the entire universe of podcast ads, streaming ads, sonic brand assets, and other assets. However, only a common metric can give it meaning. The linchpin of audio measurement is Veritonic Audio Score. It is powered by Machine Listening and Learning (M - LAL™,) which has been trained over years to analyze thousands of audio files and correlate them with second-by second human response data. This allows for prediction of response.