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Average Ratings 0 Ratings

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ease
features
design
support

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Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

Description

Develop a comprehensive profile for each client that encompasses all their purchasing history, interactions, and data metrics such as purchase frequency and preferred products, all integrated from various sources into a single customer profile. Reports are generated to assess the accuracy and evolution of the data quality from each source connected to the profile. We address the challenges posed by incomplete or substandard data by utilizing automated tools that rectify inaccuracies, consolidate duplicate profiles, amend incorrect emails and spelling errors, identify targets for enhancement, assign gender, and enrich customer profiles with essential business metrics. Easily segment your customer base with just a few clicks, employing pre-designed filters alongside custom filters tailored to your specific needs. Additionally, create customer clusters based on factors such as purchased products, categories, sizes, average spending, visit frequency, expiration dates, SKUs, preferred stores, RFM metrics, and much more, thereby enabling targeted marketing strategies and improved customer engagement. This holistic approach ensures that every aspect of customer data is leveraged for optimal business outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DoubleVerify Yes 
Experian Connect Yes 
Infillion XGraph Yes 
LiveRamp Yes 
Oracle BlueKai Yes 
Semasio Yes 
TransUnion Digital Business Profile Yes 
TransUnion TruVision Yes 
emBlue No 

Integrations

DoubleVerify No 
Experian Connect No 
Infillion XGraph No 
LiveRamp No 
Oracle BlueKai No 
Semasio No 
TransUnion Digital Business Profile No 
TransUnion TruVision No 
emBlue Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Vendor Details

Company Name

WoowUp

Founded

2012

Country

Argentine

Website

www.woowup.com

Product Features

Product Features

CRM

Calendar/Reminder System No 
Call Logging No 
Document Storage No 
Email Marketing No 
Internal Chat Integration No 
Lead Scoring No 
Marketing Automation Integration No 
Mobile Access No 
Quotes / Proposals No 
Segmentation No 
Social Media Integration No 
Task Management No 
Territory Management No 

Alternatives

Alternatives