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Description

True Fit is a sophisticated platform focused on data-driven personalization for retailers in the footwear and apparel sectors, adept at interpreting individual style, fit, and size preferences for each consumer, shoe, and clothing item. Its extensive Fashion Genome represents the most thorough collection of data in the nearly $2 trillion global market for apparel and footwear. By integrating manufacturing design information from a multitude of leading brands, anonymized order data from numerous top retailers, and personal preference insights from millions of True Fit users, along with data from hundreds of millions of anonymous shoppers, it intricately connects the specific style, fit, size, and other technical characteristics of various clothing and footwear options to the nuanced style choices and purchasing habits of millions of distinct consumers. By employing APIs, software, and advanced intelligence fueled by this unparalleled fashion data set, retailers can enhance their entire personalization framework, ultimately equipping them and their software partners with fresh, actionable insights to better serve their customers. This innovation not only revolutionizes how retailers approach personalization but also fosters a deeper connection with their clientele, enhancing overall shopping experiences.

Description

Shopping online is truly remarkable, as it empowers individuals to explore any fashion label globally, allowing them to enjoy their lives while discovering their next favorite items from the comfort of their own space. The possibilities are endless. However, the excitement can quickly fade when the stylish gym shorts you ordered turn out to fit more like trendy booty shorts (though I must admit, I managed to rock them). The reality is that when it comes to online shopping, understanding how items fit is often a gamble, and that’s a significant issue. That's why we are working on innovative technology that will enable shoppers to visualize how clothing will fit on their own bodies while browsing online. This advancement promises to revolutionize the online shopping experience. Cheers to a future with no more unexpected surprises in our wardrobes!