True Fit Description
True Fit is a data-driven personalization platform that allows footwear and apparel retailers to decode personal style, fit, size, and color for every customer, every shoe, and each piece of clothing. Its Fashion Genome is an industry-leading data set that spans the $2 trillion global apparel/shoe industry. It connects manufacturing design data from thousands upon thousands of top apparel and footwear brands, anonymized customer order data from hundreds if not millions of top retailers, and personal preference data from hundreds of millions registered True Fit users. This allows it to map the style, fit and other technical attributes of clothes and shoes, as well as the style preferences and buying habits of millions of individual shoppers. With APIs, software and intelligence powered by the best fashion data set, it can transform your personalization stack. This will give retailers and other software providers new intelligence.
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