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Description
TraxSales is a sophisticated system for retail traffic intelligence and sales accountability, specifically engineered to assist businesses in precisely measuring customer interactions and enhancing performance without the need for increased foot traffic. By utilizing a camera-based people counting mechanism alongside sophisticated reporting tools, it captures time-stamped images of every individual who enters a store, thus establishing a reliable record of each potential sales opportunity. The system empowers managers to analyze and refine the collected data by filtering out entries that do not represent customers, such as staff members or delivery personnel, which leads to accuracy in traffic counts that surpasses those of conventional estimation methods. Furthermore, it seamlessly integrates this validated traffic data within a robust analytics framework, allowing businesses to monitor essential metrics like conversion rates, revenue per guest, staffing effectiveness, and trends in long-term performance. The platform also generates comprehensive reports detailing traffic patterns on an hourly, daily, and historical basis, thus equipping companies with the insights needed to optimize their staffing strategies effectively. By leveraging these insights, businesses can make informed decisions that enhance their overall operational efficiency.
Description
In the process of evaluating visits, shift your focus from assessing sales volume to analyzing conversion rates. Examine patterns in traffic, including spikes and routes taken. Our platform serves as an essential tool for your weekly sales meetings! Assess the influence of your displays on brand recognition by tracking the number of unique contacts reached and the total exhibitions held, as well as your effectiveness in driving store visits (the count of individuals who visited the store post-display interaction). Additionally, gather comprehensive attendance metrics, such as foot traffic nearby, total visitors to your designated area or specific points of interest, duration of stay, and heat maps. Transition from mere assumptions to data-driven insights! By prioritizing these vital metrics, you can derive a precise return on investment for your promotional activities. The reliability of our measurements has been confirmed by over 150,000 manual counts conducted across numerous retail locations. Routine audits are implemented to ensure the integrity of our metrics, empowering you to make informed strategic choices backed by trustworthy data. This commitment to precision not only enhances your marketing strategies but also fosters greater customer engagement.
API Access
Has API
API Access
Has API
Integrations
Microsoft 365
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
TraxSales
Founded
1996
Country
United States
Website
visualproof.traxsales.com
Vendor Details
Company Name
What the Shop
Founded
2014
Country
France
Website
www.what-the-shop.com/analytics.php
Product Features
Computer Vision
Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration
People Counting
API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring
