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features
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Description

By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.

Description

Upstack Data helps Shopify brands running paid ads recover the tracking data that browser-based tools lose. By capturing events server-side and resolving visitor identity across devices and sessions, Upstack sends cleaner first-party data to Meta CAPI, Google, and Klaviyo — so ad platforms optimize for real buyers and abandonment flows reach customers who'd otherwise look anonymous. Server-side tracking, cross-device identity resolution, multi-touch attribution, and web analytics in one tool built for DTC ecommerce. Plans start at $249/mo, with a 21-day free trial and a 60-day money-back guarantee.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

No images available

Integrations

Bing No 
Centro Basis Yes 
Flashtalking Yes 
FreeWheel Beeswax Yes 
Google Ads No 
Google Tag Manager No 
Innovid Yes 
Klaviyo No 
MSIGHTS Yes 
Noko Yes 
Omnisend No 
OpenX Yes 
Pinterest Ads No 
Resonate Yes 
Shopify No 
Snapchat Ads No 
Treasure Data Yes 
Twine Yes 
WordPress No 

Integrations

Bing Yes 
Centro Basis No 
Flashtalking No 
FreeWheel Beeswax No 
Google Ads Yes 
Google Tag Manager Yes 
Innovid No 
Klaviyo Yes 
MSIGHTS No 
Noko No 
Omnisend Yes 
OpenX No 
Pinterest Ads Yes 
Resonate No 
Shopify Yes 
Snapchat Ads Yes 
Treasure Data No 
Twine No 
WordPress Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$249/month
Upstack Data Pricing

Plans start at $249/mo.
21-day free trial, 60-day money-back guarantee, no contracts, cancel anytime.

Attribution — $249/mo
Signal — $499/mo
Attribution + Signal — $649/mo

✓Marketing performance dashboards
✓Multi-touch attribution
✓P&L and contribution margin reporting
✓Unlimited lookback
✓Channel attribution reporting
✓Unlimited custom dashboards
✓Clean event stream to your warehouse
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Tapad

Founded

2010

Country

United States

Website

www.tapad.com

Vendor Details

Company Name

Upstack Data

Founded

2022

Country

United States

Website

www.upstackdata.com

Product Features

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking No 

Alternatives

Alternatives

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