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features
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support

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Description

By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.

Description

Thunder Experience Cloud, the pioneering open and people-centric ad server, empowers brands to maintain optimal consistency, relevance, and frequency in their advertising efforts across various devices. Our superior campaign management toolkit provides brands with comprehensive oversight, covering everything from creative development to strategy, ad serving, and analytics. Thunder effectively addresses poor customer ad experiences by emphasizing consistency, relevance, and frequency in its approach. We ensure a positive advertising experience through our foundational elements of People-Based advertising, which include Identity, Creative, Personalization, and Measurement. By utilizing a cross-device identity graph, a creative management platform (CMP) for programmatic production, a Dynamic Creative Optimization (DCO) tool for tailored creative strategies, and robust experience measurement to monitor ad delivery and overall performance, we offer seamless enterprise-level ad serving all within the unified framework of the Thunder Experience Cloud. This all-in-one platform not only streamlines the advertising process but also enhances the effectiveness of brand campaigns on multiple levels.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Treasure Data
Twine

Integrations

Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Treasure Data
Twine

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Tapad

Founded

2010

Country

United States

Website

www.tapad.com

Vendor Details

Company Name

Thunder Industries

Founded

2008

Country

United States

Website

www.makethunder.com

Product Features

Product Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Alternatives

Alternatives

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Pencil

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