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Description
Gain round-the-clock access to a premier marketing database with a flexible pay-as-you-go pricing model. Instantly create lookalike models powered by artificial intelligence in mere moments instead of waiting months. The TRAK platform simplifies the process of entering, exiting, and launching your marketing efforts. Break free from restrictive data environments and seize control of your own information. Effortlessly engage your top audiences through personalized channels, including direct mail, email, digital platforms, and even connected TV. This service checks numerous boxes and offers a self-service option, setting it apart from competitors. Utilize TRAK’s extensive consumer database to develop predictive models or curate targeted audiences. Enhance your records by adding opt-in email addresses, IP addresses, and phone numbers. You can also enrich your audience profiles with attributes such as age and income, enabling smarter marketing strategies. Carry out essential tasks like data hygiene, standardization, and deduplication with ease. Discover the high-performance marketing data you’ve been seeking, available on demand. TRAK harnesses the power of artificial intelligence and machine learning to revolutionize traditional data science and modeling practices, ensuring you stay ahead in the competitive marketing landscape. This innovative approach not only saves time but also delivers more accurate insights for your campaigns.
Description
WebTrak™ enhances the capabilities of MarketWide™ by monitoring various aspects of website activity, such as visitor counts, pages viewed, geographical locations, device types, operating systems, browsers used, referral sources, and conversion rates. It systematically records website engagement at two distinct levels—by individual visitor and by specific page, allowing for a comprehensive overview of user sessions that may involve multiple pages accessed in sequence. This tool captures engagement data in real-time, integrating it directly into your marketing system, thus effectively merging both online and offline customer information. By doing so, WebTrak™ equips you with valuable insights that can inform more strategic decision-making. Additionally, to comply with GDPR regulations, it differentiates between legitimate visitors and those who remain anonymous, ensuring responsible data handling practices. This dual-level tracking not only enhances understanding of user behavior but also optimizes marketing efforts for better results.
API Access
Has API
API Access
Has API
Integrations
MarketWide
SugarCRM
Pricing Details
$99 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
TRAK Data
Country
United States
Website
trakdatainc.com
Vendor Details
Company Name
DSI
Country
United States
Website
www.dsimarketingservices.com/webtrak/
Product Features
Product Features
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking