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Description

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

Description

In the aforementioned real-life split test, relying on the so-called "experts" could have resulted in a substantial loss of thousands of potential email subscribers throughout the duration of our landing page's existence. When you consider the impact of that conversion gap over weeks, months, or even years, the significance of conducting A/B tests to enhance your business becomes exceedingly clear. Depending solely on marketing authorities can be quite risky. If you're in need of an A/B testing solution, your options are somewhat limited. Presently, you can choose from three primary types of software: Google Optimize, which can be helpful but often requires advanced knowledge to execute even the most straightforward tests; outdated, free WordPress plugins that haven't seen updates in years and offer minimal functionality; or you might find yourself overwhelmed by the lack of options. It's understandable if you haven't been as proactive in testing and optimizing your site as you ought to be, given the challenges in finding effective tools.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adjust Yes 
AppMetrica Yes 
Apple Search Ads Yes 
AppsFlyer Yes 
Branch Yes 
Facebook Yes 
Kochava Yes 
RevenueCat Yes 
Singular Yes 
Tenjin Yes 
WordPress No 

Integrations

Adjust No 
AppMetrica No 
Apple Search Ads No 
AppsFlyer No 
Branch No 
Facebook No 
Kochava No 
RevenueCat No 
Singular No 
Tenjin No 
WordPress Yes 

Pricing Details

$13,600/year
Free Trial Yes 
Free Version No 

Pricing Details

$19 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

SplitMetrics

Founded

2014

Country

United States

Website

splitmetrics.com/optimize/

Vendor Details

Company Name

Thrive Themes

Founded

2013

Country

Switzerland

Website

thrivethemes.com/optimize/

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation Yes 
Funnel Analysis Yes 
Heatmaps Yes 
Landing Pages / Web Forms Yes 
Multivariate Testing Yes 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys Yes 
Test Scheduling Yes 
Visual Editor Yes 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications Yes 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking Yes 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting Yes 
Coupons No 
Email Marketing No 
Engagement Monitoring Yes 
In-App Marketing Yes 
Location-Based Marketing Yes 
Push Notifications Yes 
Text Messaging No 
Text-to-Win No 

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

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