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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Medium’s sophisticated data infrastructure and reporting systems establish a unified source of truth that aids in decision-making amidst increasing complexities. Our innovative technology for automated data movement is designed to extract, store, and transfer data to your preferred locations. Tailored specifically for omnichannel businesses, our unique data transformation process ensures high reliability. This is precisely why our data is considered the most dependable in the industry. With our pre-built data models, we enhance data reliability by simplifying processes related to data preparation, aggregation, and enrichment. Our platform effectively normalizes, aggregates, and validates your omnichannel data with precision. We possess the capability to resolve inconsistencies, check for missing data entries, supplement important information to datasets, and bring together disparate reports from multiple channels into a cohesive view that enhances overall data integrity. By leveraging these comprehensive features, businesses can navigate their data landscape with greater confidence and insight.

Description

UTMGuard is a powerful tool designed to integrate seamlessly with your Google Analytics 4 account, allowing for a thorough examination of your tracking configuration to swiftly identify any broken, malformed, or inconsistent UTM parameters that could be undermining your campaign attribution. In approximately one minute, UTMGuard performs numerous rule-based evaluations on your parameters, identifying issues such as organic traffic mistakenly labeled with UTM parameters—which can blur the lines between SEO and paid traffic—invalid source-medium pairs, naming inconsistencies (like case sensitivity and naming variations), missing parameters, or internal links that contain UTM tags, which can skew your analytics data. The tool produces comprehensive audit reports that clearly delineate which links or sessions are affected, along with actionable advice on how to rectify or standardize your tagging practices. By identifying these errors at an early stage and promoting uniform parameter rules, UTMGuard plays a crucial role in maintaining the integrity of your data, ensuring that your marketing attribution remains precise and that the decisions informed by GA4 reports are based on reliable information. Ultimately, UTMGuard empowers marketers to optimize their campaigns with confidence, reducing the likelihood of costly attribution mistakes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Yes 
Amazon Web Services (AWS) Yes 
Chargebee Yes 
Facebook Yes 
Google Ads Yes 
Google Analytics No 
Google Cloud BigQuery Yes 
Google Sheets No 
Loop Subscriptions Yes 
Microsoft Excel No 
Oracle Database Yes 
Shopify Yes 
Snapchat Yes 
Snowflake Yes 
Stripe Yes 
TikTok Yes 

Integrations

Amazon No 
Amazon Web Services (AWS) No 
Chargebee No 
Facebook No 
Google Ads No 
Google Analytics Yes 
Google Cloud BigQuery No 
Google Sheets Yes 
Loop Subscriptions No 
Microsoft Excel Yes 
Oracle Database No 
Shopify No 
Snapchat No 
Snowflake No 
Stripe No 
TikTok No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$15 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Source Medium

Founded

2020

Country

United States

Website

www.sourcemedium.com

Vendor Details

Company Name

UTMGuard

Country

United States

Website

www.utmguard.com

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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