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features
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support

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Description

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Description

UTMGuard is a powerful tool designed to integrate seamlessly with your Google Analytics 4 account, allowing for a thorough examination of your tracking configuration to swiftly identify any broken, malformed, or inconsistent UTM parameters that could be undermining your campaign attribution. In approximately one minute, UTMGuard performs numerous rule-based evaluations on your parameters, identifying issues such as organic traffic mistakenly labeled with UTM parameters—which can blur the lines between SEO and paid traffic—invalid source-medium pairs, naming inconsistencies (like case sensitivity and naming variations), missing parameters, or internal links that contain UTM tags, which can skew your analytics data. The tool produces comprehensive audit reports that clearly delineate which links or sessions are affected, along with actionable advice on how to rectify or standardize your tagging practices. By identifying these errors at an early stage and promoting uniform parameter rules, UTMGuard plays a crucial role in maintaining the integrity of your data, ensuring that your marketing attribution remains precise and that the decisions informed by GA4 reports are based on reliable information. Ultimately, UTMGuard empowers marketers to optimize their campaigns with confidence, reducing the likelihood of costly attribution mistakes.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adjust Yes 
AppSamurai Yes 
Comcast Business VoiceEdge Yes 
Degpeg Yes 
Facebook Ads Yes 
INCRMNTAL Yes 
Liftoff Yes 
Micromerce Yes 
Microsoft Excel No 
MobileAction Yes 
Pecan Yes 
RevenueCat Yes 
SOOMLA Yes 
Scalarr Yes 
SplitMetrics Acquire Yes 
Storemaven Yes 
TrafficGuard Yes 
WillBot Yes 
X Ads (Twitter Ads) Yes 
tvScientific Yes 

Integrations

Adjust No 
AppSamurai No 
Comcast Business VoiceEdge No 
Degpeg No 
Facebook Ads No 
INCRMNTAL No 
Liftoff No 
Micromerce No 
Microsoft Excel Yes 
MobileAction No 
Pecan No 
RevenueCat No 
SOOMLA No 
Scalarr No 
SplitMetrics Acquire No 
Storemaven No 
TrafficGuard No 
WillBot No 
X Ads (Twitter Ads) No 
tvScientific No 

Pricing Details

Speak to us
Free Trial Yes 
Free Version No 

Pricing Details

$15 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Singular

Founded

2014

Country

United States

Website

www.singular.net/

Vendor Details

Company Name

UTMGuard

Country

United States

Website

www.utmguard.com

Product Features

Click Fraud

Account Alerts Yes 
Activity Monitoring Yes 
IP Address Monitoring Yes 
IP Blocking Yes 
Keyword Tracking Yes 
Refund Management Yes 
Risk Assessment Yes 
Time on Site Tracking No 

Data Analysis

Data Discovery Yes 
Data Visualization Yes 
High Volume Processing Yes 
Predictive Analytics Yes 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling Yes 
Text Analytics No 

ETL

Data Analysis Yes 
Data Filtering Yes 
Data Quality Control Yes 
Job Scheduling Yes 
Match & Merge Yes 
Metadata Management Yes 
Non-Relational Transformations Yes 
Version Control Yes 

Fraud Detection

Access Security Management No 
Check Fraud Monitoring Yes 
Custom Fraud Parameters Yes 
For Banking No 
For Crypto No 
For Insurance Industry No 
For eCommerce No 
Internal Fraud Monitoring Yes 
Investigator Notes Yes 
Pattern Recognition Yes 
Transaction Approval No 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications Yes 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking Yes 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting Yes 
Coupons No 
Email Marketing Yes 
Engagement Monitoring Yes 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications Yes 
Text Messaging Yes 
Text-to-Win No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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