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Description
Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.
Description
Drive a pipeline utilizing more than ten sources of intent data, combined with AI and automation, to enhance prospecting, personalization, and engagement within a single cohesive workflow. Unify serves as a comprehensive platform that significantly boosts the productivity and creativity of revenue teams by automating various go-to-market strategies. By integrating over ten intent data sources, advanced artificial intelligence, and seamless automation, it simplifies the processes of prospecting, personalization, and engagement. Among its standout features are "Plays," which allow for automated workflows that implement repeatable strategies, "Signals" that detect real-time buying intent, and "Sequences" that facilitate personalized outreach across multiple channels. The platform's AI capabilities not only aid in lead research but also in developing tailored messaging on a larger scale, while its managed deliverability guarantees effective communication. With a reputation bolstered by high-growth organizations such as Justworks, Lattice, and OpenPhone, Unify is dedicated to empowering sales, marketing, and growth teams to reach new heights. This innovative solution positions itself as an indispensable tool in the modern marketing landscape.
API Access
Has API
No
API Access
Has API
No
Integrations
Clearbit
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Salesforce
Yes
Zapier
Yes
Adobe Marketo Measure
Yes
Chartio
Yes
Dyspatch
Yes
Gainsight
Yes
Informa TechTarget Priority Engine
Yes
Integrations
Clearbit
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Salesforce
Yes
Zapier
Yes
Adobe Marketo Measure
No
Chartio
No
Dyspatch
No
Gainsight
No
Informa TechTarget Priority Engine
No
Pricing Details
$1000.00/month/user
Free Trial
Yes
Free Version
No
Pricing Details
$700/month
$700/month (billed annually)
$1000/month (billed monthly)
$1000/month (billed monthly)
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/marketing/b2b-automation/
Vendor Details
Company Name
Unify
Founded
2023
Country
United States
Website
www.unifygtm.com
Product Features
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Email Marketing
A/B Testing
Yes
Artificial Intelligence
No
Auto-Responders
Yes
CAN SPAM Compliance
No
Customer Surveys
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
Yes
Landing Pages/Web Forms
Yes
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
Yes
WYSIWYG Email Editor
Yes
Landing Page
A/B Testing
No
Analytics
Yes
Drag & Drop
No
Form Creation
No
Real Time Editing
No
Responsive
No
SEO Management
No
Templates
Yes
Lead Management
Activity Tracking
Yes
Campaign Management
Yes
Lead Capture
Yes
Lead Distribution
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
Yes
Prospecting Tools
Yes
Source Tracking
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
Yes
Lead Scoring
Yes
Sales Intelligence
Yes
Search Marketing
Yes
Segmentation
No
Social Marketing
Yes
Website Visitor Tracking
Yes
Product Features
Buyer Intent
B2B Lead Generation
No
CRM Integration
No
Channel Attribution
No
Competitor Analysis
No
Content Marketing
No
Customer Journey Mapping
No
Customer Profiles
No
Intent Data
No
Lead Notifications
No
Lead Scoring
No
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
No
Behavioral Targeting
No
Campaign Segmentation
No
Content Analytics
No
Contextual Targeting
No
Customer Profiles
No
Experience Management
No
Recommendation Engine
No
Website Personalization
No
Revenue Intelligence
Actionable Insights
No
Alerts / Notifications
No
CRM Interactions
No
Call Scoring
No
Conversation Intelligence
No
Dashboard
No
Email/Message Interactions
No
Market Intelligence
No
Phone Call Interactions
No
Pipeline Visibility
No
Sales Coaching
No
Video Call Interactions
No
Revenue Operations
AI Insights
No
Account Health Dashboard
No
Automatic CRM Updates
No
Contact / Activity Tracking
No
RevOps Automation
No
Revenue Dashboard
No
Revenue Intelligence / Reporting
No
Sales Analytics
No
Sales Forecasting
No
Third-Party Data Aggregation
No
Sales Acceleration
CPQ
No
Campaign Management
No
Dialer
No
Email Sequencing
No
Email Templates
No
Email Tracking
No
List Building
No
Meeting Scheduler
No
Predictive Analytics
No
Reporting
No
Sales Gamification
No
Sales Intelligence
No
Sales Workflow Management
No
Sales Engagement
CRM Integration
No
Call Scripts / Call Steps
No
Email Sequences
No
Email Tracking / Automation
No
Lead Management
No
Reporting / Analytics
No
Sales / Voice Dialer
No
Sales Automation
No
Search
No
Task Management
No
Templates
No
Workflow Management
No
Sales Intelligence
CRM Integration
No
Data Cleaning
No
Data Enrichment
No
Data Import/Export
No
Data Mining
No
Data Verification
No
Email Integration
No
Lead Scoring
No
List Building
No
Performance Management
No
Pipeline Management
No
Predictive Modeling/Analytics
No
Prospecting Tools
No
Reporting/Analytics
No
Sales Forecasting
No
