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Average Ratings 0 Ratings
Description
SKP DMP stands out as Korea's leading Data Management Platform, facilitating corporate marketing efforts by effectively harnessing the service user data from SK Group. It sources non-identifying information from over 94% of SK Group's subsidiaries, including notable names like SK Telecom, SK Broadband, STOA, and SKP. The platform boasts an impressive collection of 130 million Advertising IDs and cookie IDs, capturing user behavior across a wide range of services, from e-commerce to mobile broadcasting. By ensuring the acquisition of reliable and secure data directly from the exclusive DMP ICT family, which has direct access to SK Group's data, SKP DMP maintains a strong competitive edge. Additionally, the demographic and behavioral data is meticulously categorized based on Audience segments and tailored to fit the local market, greatly enhancing its effectiveness for marketing initiatives. This careful reorganization of data not only boosts its applicability but also empowers businesses to make informed decisions.
Description
As trailblazers in outcome-focused media, we strive to align advertisers' digital media spending directly with the business results they prioritize. Our proprietary AI optimization solution, Copilot, facilitates the creation of tailored algorithmic models that detect distinct performance patterns and dynamically adjust investments in real-time, all in line with our clients’ unique objectives. Xaxis continuously innovates and collaborates to enhance campaign effectiveness across diverse channels, including Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Established in 2011, Xaxis is the cutting-edge programmatic division of GroupM, the largest media investment firm globally, offering localized expertise in 48 different markets worldwide. With our commitment to evolving strategies and technologies, we aim to redefine success in the digital advertising landscape.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
SK planet
Founded
2011
Country
South Korea
Website
www.skpdmp.com/main.php
Vendor Details
Company Name
Xaxis
Founded
2011
Country
United States
Website
www.xaxis.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Product Features
Artificial Intelligence
Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization