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Description
As marketing teams encounter mounting pressure to achieve more with limited resources, distinguishing their message amidst the clutter of marketing communication to reach an attentive audience can be quite difficult. Although techniques such as segmentation, predictive modeling, and rigorous testing can enhance the efficacy of individual interactions with customers, they do not fully encompass the myriad daily challenges faced in marketing. Marketers are tasked with juggling competing objectives from various business units, managing an array of marketing initiatives while adhering to constraints like channel capacities, controlling budget allocations, and following customer contact regulations. Additionally, internal power struggles can complicate matters further. In a multiproduct organization boasting numerous campaigns and a vast customer base, determining the appropriate campaigns for each customer becomes a critical question. An intuitive user interface empowers marketers to conduct what-if analyses effortlessly, allowing them to identify the optimal offers for specific customers, as well as gain insights into how adjustments in business constraints might influence results. This capability not only enhances decision-making but also streamlines the marketing process significantly.
Description
conDati uses machine learning and data science to develop out-of-the box solutions that transform large volumes of transaction, customer, and event data into usable insights and information. ConDati allows you to quickly visualize the performance of your campaigns, from the summary level to individual campaigns. conDati combines all your marketing data to create a single data asset that can be used to create dashboards and models across all channels. For every campaign, revenue, cost, and metrics data (Sends. Opens. Impressions. Clicks. Transactions ...)) are available by the minute, hour, and day. The YTD results are combined with the Model Forecast for each month to give a continuously updated Forecast for Revenue, Costs, and other metrics.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$3,500 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
SAS Institute
Founded
1976
Country
United States
Website
www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-marketing-optimization-101287.pdf
Vendor Details
Company Name
conDati
Founded
2017
Country
United States
Website
www.condati.com
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Data Visualization
Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis