SAS Marketing Optimization Description

Marketing organizations are under greater pressure to do more with less. This can make it difficult to cut through the marketing noise and deliver the right message to a customer. Segmentation, predictive modeling, and testing can help improve customer interactions but they cannot address all aspects of marketing reality. Marketers must balance competing business goals across divisions. They must manage multiple marketing programs against constraints (e.g. channel capacity), control budgets, and adhere to customer contact policy. Another layer of complexity is added by internal political battles. How can a multiproduct company with hundreds of campaigns and millions customers decide which campaigns are sent to which customers? An intuitive interface allows you to perform what-if analyses and determine the best offers for each customer. You can also understand how changes in business constraints may affect outcomes.

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Company Details

Company:
SAS Institute
Year Founded:
1976
Headquarters:
United States
Website:
www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-marketing-optimization-101287.pdf

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SAS Marketing Optimization Screenshot 1
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Product Details

Platforms
SaaS
Type of Training
Documentation
Live Online
Webinars
In Person
Videos
Customer Support
Phone Support
Online

SAS Marketing Optimization Features and Options

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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