SAS Marketing Optimization Description
Marketing organizations are under greater pressure to do more with less. This can make it difficult to cut through the marketing noise and deliver the right message to a customer. Segmentation, predictive modeling, and testing can help improve customer interactions but they cannot address all aspects of marketing reality. Marketers must balance competing business goals across divisions. They must manage multiple marketing programs against constraints (e.g. channel capacity), control budgets, and adhere to customer contact policy. Another layer of complexity is added by internal political battles. How can a multiproduct company with hundreds of campaigns and millions customers decide which campaigns are sent to which customers? An intuitive interface allows you to perform what-if analyses and determine the best offers for each customer. You can also understand how changes in business constraints may affect outcomes.
Integrations
Company Details
Product Details
SAS Marketing Optimization Features and Options
Marketing Analytics Software
SAS Marketing Optimization User Reviews
Write a Review- Previous
- Next