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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Empower sales leaders in the consumer products sector to take full ownership of profit and loss (P&L) responsibilities that enhance revenue, volume, and overall profitability. By implementing comprehensive end-to-end processes for trade management, organizations can significantly boost revenue, volume, and profitability. Equip these sales leaders with the tools needed to effectively manage trade promotion planning, advanced analytics for trade management, and customer business planning through SAP Trade Management. Leverage our integrated customer business planning tool to improve planning accuracy, swiftly detect deviations from the plan, and respond to those deviations with greater efficiency. Actively drive price, volume, and margins in alignment with corporate targets in real-time. Merge the perspectives of both manufacturers and retailers, allowing for effective communication and negotiation with customers in a way that resonates with them. Streamline the integration of volume, margin, assortment, promotion, and financial planning while matching deductions to promotion invoices to accelerate the clearance process. Furthermore, empower users to execute a seamless closed-loop process, managing everything from budget planning to execution and final settlement efficiently. This holistic approach not only supports strategic goals but also fosters a proactive environment for continuous improvement in sales performance.

Description

Consumer Goods Cloud is an AI-powered platform designed specifically for brands in the consumer goods industry. It unifies planning and execution processes across sales, merchandising, trade marketing, and customer service teams. With a connected data foundation, organizations gain a single view of accounts, opportunities, and retail performance metrics. Account managers can create collaborative customer business plans that align volume targets, trade spend, and promotional strategies. Trade promotion tools offer visual planning calendars, funds management, and scenario modeling to drive smarter investment decisions. Field representatives can plan store visits, complete tasks through mobile apps, and capture real-time insights even while offline. Embedded AI delivers actionable recommendations that improve forecasting, optimize execution, and highlight growth opportunities. Service teams benefit from automated case routing and integrated service consoles for improved responsiveness. Consumer Goods Cloud also integrates seamlessly with analytics, data platforms, and system connectors for enhanced visibility. Together, these capabilities empower consumer goods companies to increase revenue, strengthen retailer partnerships, and improve operational efficiency.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Cleo Integration Cloud
Collate
SAP Cloud Platform
SAP Joule
Salesforce

Integrations

Cleo Integration Cloud
Collate
SAP Cloud Platform
SAP Joule
Salesforce

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

SAP

Founded

1972

Country

Germany

Website

www.sap.com/products/trade-management.html

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/consumer-goods/cloud/

Product Features

Product Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Alternatives

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BluePlanner

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Alternatives

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TELUS Trade Promotion Management

TELUS Agriculture & Consumer Goods
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Flintfox

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