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ease
features
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support

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Description

Testing indicates that video-based people counting systems can achieve accuracy rates exceeding 98%. This remarkable accuracy is achieved without compromising anonymity. An overhead CCTV or IP camera monitors the movement of individuals within a designated area. This camera is connected to a people counter that precisely detects and logs the number of individuals passing through a specified counting zone. The data collected by these counters can be transmitted via various methods, including Wi-Fi, the Internet, IoT protocols, IP, Ethernet, RS485, or RS232. By integrating these counts with real-time sales data from a POS system, businesses can obtain immediate insights into their sales conversion rates. To effectively manage wide entrances and expansive areas, multiple cameras can be interconnected across the ceiling. Additionally, an embedded video server provides the capability to view live footage alongside the corresponding people counts, allowing for accurate verification and configuration of the system remotely. After initial setup, the system can be optimized to transmit only the count data over the network, which helps conserve bandwidth. For off-site commissioning, it is also possible to replay the videos used for counting. This multifaceted approach not only enhances data accuracy but also improves operational efficiency.

Description

WingArc Retail Analytics offers invaluable insights into customer behavior, helps in cost reduction, and aids in evaluating marketing effectiveness. By utilizing your current security camera setup, you can monitor foot traffic and create heat maps that illustrate customer engagement throughout the store. When combined with Point of Sale data, this system allows you to determine metrics such as capture rates, conversion rates, and average transaction values. Additionally, you can construct employee schedules based on precise traffic forecasts, enabling efficient use of resources and maximizing sales opportunities. With interactive dashboards and automated reporting features, you can gain a clear understanding of your store's performance. This all-encompassing retail analytics solution equips brick-and-mortar shops with powerful tools to analyze in-store customer interactions, providing a competitive edge similar to what online businesses enjoy. Now, for the first time, you can gain insights into both your current and prospective customers through data analysis that rivals that of online platforms. By tapping into your existing security camera network, you can effectively monitor customer activity in all directions, offering a comprehensive view of both passing foot traffic and those who enter the store.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Retail Sensing

Founded

2013

Country

United Kingdom

Website

www.retailsensing.com/about-retail-sensing.html

Vendor Details

Company Name

WingArc

Founded

1986

Country

Australia

Website

wingarc.com.au/industry/retail-analytics/

Product Features

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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