Smart, efficient, anonymous People Counters & Analytics to the real world.
Our solution allows for easy deployment, capture, analysis, and reporting of the number people who enter a physical place. Optionally, we can also capture and report occupancy in real time.
We assist Retailers, Universities, Casinos, Places of Worship, Office Buildings, and other industries in analyzing and taking action on their people traffic trends.
We offer a special package for retailers to measure performance on traffic, including conversion rate and service levels. Our direct integrations make it easy to combine POS data with staff data. The Retail Equation simulator lets users run simulations to improve sales. It can also be used as a learning tool to understand how traffic, staffing, conversion rates, and quality service relate.
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Analytiks
Analytiks is an innovative cloud-driven solution designed for traffic counting, aimed at helping retail stores, shopping centers, stadiums, and entertainment venues effectively monitor pedestrian movement within their premises. Utilizing the advanced infrastructure of Cisco Meraki cameras, it facilitates real-time observation of store occupancy and provides valuable insights through features like in-store points of interest (POI), zone labeling, and heat mapping. The platform includes functionalities such as detection of multiple entrances and exits, live occupancy tracking, web portal access, API integrations, complimentary Wi-Fi through Cisco, and customer relationship management (CRM) compatibility. Users are promptly notified via SMS or email alerts when occupancy thresholds are met, enabling them to respond swiftly to changing conditions. To uphold privacy standards, Analytiks conducts people detection on the edge, utilizing algorithms generated by Meraki's cameras, ensuring that video footage stays on-site while safeguarding personal data. Instead of capturing identifiable information, it analyzes and displays data using randomly generated object IDs and associated metadata on an intuitive web-based dashboard, making it a reliable choice for venues concerned about privacy. This dual approach of delivering actionable insights while prioritizing data security makes Analytiks a valuable asset for any organization looking to enhance its space management strategy.
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Retail Sensing
Testing indicates that video-based people counting systems can achieve accuracy rates exceeding 98%. This remarkable accuracy is achieved without compromising anonymity. An overhead CCTV or IP camera monitors the movement of individuals within a designated area. This camera is connected to a people counter that precisely detects and logs the number of individuals passing through a specified counting zone. The data collected by these counters can be transmitted via various methods, including Wi-Fi, the Internet, IoT protocols, IP, Ethernet, RS485, or RS232. By integrating these counts with real-time sales data from a POS system, businesses can obtain immediate insights into their sales conversion rates. To effectively manage wide entrances and expansive areas, multiple cameras can be interconnected across the ceiling. Additionally, an embedded video server provides the capability to view live footage alongside the corresponding people counts, allowing for accurate verification and configuration of the system remotely. After initial setup, the system can be optimized to transmit only the count data over the network, which helps conserve bandwidth. For off-site commissioning, it is also possible to replay the videos used for counting. This multifaceted approach not only enhances data accuracy but also improves operational efficiency.
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