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Description

Our platform for comparative text analysis, rooted in a commitment to online child safety, helps unlock significant business insights from your existing text data. Relative Insight’s innovative technology empowers marketing professionals and brand experts to enhance the value derived from their text resources. By employing a comparative methodology, we facilitate the rapid generation of in-depth audience insights at scale, enriching your qualitative analysis with a level of sophistication and rigor. With these unique marketing insights, brands have the potential to refine their communications, optimize brand positioning, and create more impactful campaigns. Our platform streamlines the process of interpreting and leveraging unstructured data, significantly cutting down your analysis time. Additionally, this methodology is applicable to a variety of primary research formats, including interviews, focus groups, and videos, revealing the wealth of data you may not even realize you have. Relative Insight also allows for direct comparisons of your brand messaging with that of your competitors, ensuring you remain competitive in your market. By exploring these insights, brands can better connect with their audiences and drive engagement.

Description

Bring in extensive amounts of text into Transana in a plain text format from Word documents or RTF files, then proceed to categorize and code the information. You can also import, transcribe, code, and analyze up to four media files simultaneously, making it easy to manage your projects efficiently. Identify media Clips within their context and export Clip videos as needed. Additionally, you can import still images or capture snapshots from your video data within Transana, allowing for versatile visual integration. Crop, categorize, and apply coding shapes to your images, and seamlessly embed them into your Documents and Transcripts as required. Furthermore, you can import survey data formatted as spreadsheets for qualitative analysis, selecting specific questions for automatic coding during the import process. Utilize Transana’s robust analysis tools to maximize insights from your survey responses, and easily convert your video files into an analysis-friendly format with Transana’s user-friendly conversion feature, enhancing the overall workflow of your project. This comprehensive set of features makes Transana a powerful tool for qualitative researchers seeking to integrate various data types effectively.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

QDA Miner

Integrations

QDA Miner

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Relative Insight

Country

United Kingdom

Website

relativeinsight.com

Vendor Details

Company Name

Spurgeon Woods

Founded

2000

Country

United States

Website

www.transana.com

Product Features

Natural Language Processing

Co-Reference Resolution
In-Database Text Analytics
Named Entity Recognition
Natural Language Generation (NLG)
Open Source Integrations
Parsing
Part-of-Speech Tagging
Sentence Segmentation
Stemming/Lemmatization
Tokenization

Qualitative Data Analysis

Annotations
Collaboration
Data Visualization
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis

Text Mining

Boolean Queries
Document Filtering
Graphical Data Presentation
Language Detection
Predictive Modeling
Sentiment Analysis
Summarization
Tagging
Taxonomy Classification
Text Analysis
Topic Clustering

Product Features

Qualitative Data Analysis

Annotations
Collaboration
Data Visualization
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis

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