Relative Insight Description
Our comparative text analysis platform, which is based on a background in online child protection, extracts business value out of your text data. Relative Insight's technology allows brand specialists and marketing professionals to extract more value from the text data they already have. Our platform allows you to quickly and efficiently generate rich audience insights by using a comparative approach. This adds science and sophistication to your qualitative analysis. Brands can use unique marketing insights to develop better communications, better brand positioning, or more engaging campaigns. Our platform will allow you to decipher and embrace unstructured data, and reduce the time it takes for analysis. You can also use the same approach to analyze primary research transcripts, such as interviews and focus groups. Relative Insight allows you to compare your brand messaging with other competitors.