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Description

RTB House is a global leader in providing cutting-edge marketing technologies to top brands and agencies across the world. At the heart of its success is a proprietary ad-buying engine, the first in the world to be fully powered by Deep Learning algorithms. This innovative technology enables advertisers to achieve exceptional results by optimizing ad campaigns and reaching their goals at every stage of the customer journey, from awareness to conversion. With RTB House’s advanced capabilities, businesses can drive better performance, improve targeting accuracy, and create more personalized experiences for their audience. By leveraging the power of Deep Learning, RTB House transforms digital advertising, delivering impactful, data-driven solutions that maximize return on investment and campaign effectiveness.

Description

Zeta Global operates as a marketing technology firm that leverages a substantial data set comprising over 2.4 billion identities, utilizing AI-driven insights to discern consumer intent, enhance user experiences, and foster customer growth and retention. It offers a comprehensive toolkit for marketers, addressing every phase from customer acquisition to ongoing engagement. By identifying target audiences and crafting tailored experiences across multiple channels, Zeta enables real-time personalization at an extensive scale, leading to exceptional results. The Zeta Marketing Platform delivers an instantaneous overview of both prospects and existing customers, harnessing AI to provide deep and wide-ranging personalization across all platforms. With a unique blend of capabilities, Zeta has supported brand growth for more than ten years, continuously adapting to meet the evolving needs of the marketplace. This commitment to innovation and effectiveness sets Zeta apart in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

MINT Yes 
5X Yes 
AppsFlyer Yes 
Campaign Genius No 
Commanders Act Yes 
FoodStorm No 
FuseCommander Yes 
Segment Yes 
SegmentStream Yes 
Supermetrics Yes 
Taxi for Email No 
Tessitura No 
TrackAd Yes 
TrustCommander Yes 
Windsor.ai Yes 
Yieldlab Yes 
Zeta CDP+ No 

Integrations

MINT Yes 
5X No 
AppsFlyer No 
Campaign Genius Yes 
Commanders Act No 
FoodStorm Yes 
FuseCommander No 
Segment No 
SegmentStream No 
Supermetrics No 
Taxi for Email Yes 
Tessitura Yes 
TrackAd No 
TrustCommander No 
Windsor.ai No 
Yieldlab No 
Zeta CDP+ Yes 

Pricing Details

$0.01
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

RTB House

Founded

2012

Country

Poland

Website

www.rtbhouse.com

Vendor Details

Company Name

Zeta Global

Founded

2007

Country

United States

Website

zetaglobal.com

Product Features

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking Yes 
Data Blending Yes 
Data Mining Yes 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis Yes 

Retargeting

A/B Testing Yes 
Audience Targeting No 
Behavioral Targeting Yes 
Conversion Tracking Yes 
Geo Targeting No 
Mobile Retargeting Yes 
Personalization Yes 
Recommendation Engine Yes 
Social Media Retargeting Yes 

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration Yes 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Alternatives

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