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Description

Qualtrics Brand and Communication Research is an advanced platform built to help organizations strengthen their brand and improve marketing performance. It provides continuous brand health tracking, enabling businesses to monitor perception, awareness, and competitive positioning in real time. The platform allows teams to test creative concepts, including advertisements and messaging, before investing in production and media spend. By leveraging both human and AI-generated synthetic panels, companies can access flexible and scalable research options tailored to their needs. AI-powered analytics analyze data from various sources such as social media, customer feedback, and reviews to uncover actionable insights. These insights help marketers understand what resonates with their audience and refine their strategies accordingly. The system also supports cost optimization by reducing research expenses and delivering predictable budgets. Real-time alerts and dashboards ensure teams can quickly respond to shifts in sentiment or market trends. Additionally, the platform streamlines research workflows, making it easier to generate reports and insights efficiently. Ultimately, Qualtrics helps organizations create more impactful campaigns and achieve better marketing outcomes.

Description

Waikay is an innovative platform that helps businesses understand how major AI models perceive their brand by constructing a personalized knowledge graph based on their website content. It assesses AI understanding of critical brand topics, scoring brand visibility per model and benchmarking these results against competitors to highlight strengths and gaps. The platform detects hallucinations—instances where AI generates incorrect or fabricated information—while verifying factual claims to maintain brand integrity. Waikay provides detailed, model-specific analyses and content recommendations to improve brand visibility and accuracy in AI-driven search results. By uncovering where AI models go wrong, it equips SEOs, marketers, PR professionals, and analysts with the insights needed to shape and safeguard their brand narrative. The tool’s actionable insights help businesses optimize content strategies tailored for evolving AI technologies. Waikay’s competitive benchmarking also enables brands to track their position relative to peers. Ultimately, it empowers organizations to maintain control over their brand reputation in an increasingly AI-influenced digital landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ChatGPT No 
Claude No 
Gemini No 
Gemini Enterprise No 
OpenAI No 
Sonar No 

Integrations

ChatGPT Yes 
Claude Yes 
Gemini Yes 
Gemini Enterprise Yes 
OpenAI Yes 
Sonar Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$19.95/month
$69.95/month (Build up to 30 GEO Action Plans)

$199.95/month (Build up to 90 GEO Action Plans)
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Qualtrics

Founded

2002

Country

United States

Website

www.qualtrics.com/strategy/brand-research/

Vendor Details

Company Name

InLinks Optimization LTD

Founded

2019

Country

United Kingdom

Website

waikay.io

Product Features

Experience Management

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Alternatives

Alternatives

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