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Description

Gain a clear understanding of which marketing strategies and platforms are providing the highest returns on your investment through effective marketing analytics. By developing alternative scenarios, you can enhance the ROI of your marketing initiatives, allowing for better decision-making. It's essential to recognize how various marketing channels impact your key performance indicators (KPIs). Identifying the most successful marketing tactics will enable you to refine your marketing mix further. Utilizing alternative scenarios can lead to a more optimized approach to your marketing efforts. Improved planning, budgeting, and campaign management can streamline your marketing operations significantly. Leverage advanced features and user-friendly marketing analytics dashboards to enhance ROI while fostering seamless collaboration between Sales and Marketing departments. Furthermore, obtaining precise financial metrics related to your marketing strategies, programs, campaigns, and activities is crucial for informed planning and execution. Ultimately, an insightful approach to marketing analytics will empower you to maximize the effectiveness of your entire marketing strategy.

Description

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Salesforce
Bing
Criteo
Facebook Ads
Google Ads
Google Display & Video 360
Google Pay
Instagram
LinkedIn
MailXpert
Mailchimp
Mailgun
MediaMath
Outbrain
Pinterest
Pipedrive
SAP Marketing Cloud
Semrush
Taboola
TikTok

Integrations

Salesforce
Bing
Criteo
Facebook Ads
Google Ads
Google Display & Video 360
Google Pay
Instagram
LinkedIn
MailXpert
Mailchimp
Mailgun
MediaMath
Outbrain
Pinterest
Pipedrive
SAP Marketing Cloud
Semrush
Taboola
TikTok

Pricing Details

$3,490 per month
Free Trial
Free Version

Pricing Details

€ 600 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Proof Analytics

Founded

2016

Country

United States

Website

www.proofanalytics.ai/mmm-comparison

Vendor Details

Company Name

Nexoya

Founded

2018

Country

Switzerland

Website

www.nexoya.com

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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