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Description
Introducing Poplar, a programmatic platform that leverages API capabilities to help brands effortlessly craft personalized direct mail campaigns in just minutes. With our user-friendly interface, you can quickly establish and launch both one-time and ongoing campaigns, seamlessly integrating with top marketing automation tools, e-commerce platforms, and cloud services. Personalize your mailings with dynamic HTML templates that allow for tailored imagery and text for each recipient. Engage with visitors who have abandoned their shopping carts through targeted direct mail, and easily upload custom mailing lists while creating cross-sell opportunities and triggers for existing customers, all while choosing from various postage options, delivery speeds, and scheduling preferences. Whether you want to send a single piece or a million, benefit from competitive per-piece rates without any hidden SaaS or subscription costs. Our platform also incorporates robust multivariate testing features, empowering marketers to efficiently assess and enhance various campaign elements across multiple channels, ensuring maximum effectiveness and engagement. By utilizing these advanced tools, brands can significantly elevate their marketing strategies and achieve impressive results.
Description
Postry serves as an online platform designed for prospecting and managing direct-mail campaigns, catering specifically to tradespeople, solar installers, real estate professionals, recruiters, and B2B service providers. This tool pinpoint homes, properties, employers, and businesses based on user-defined triggers, enabling users to evaluate potential leads, craft customized letters, and approve each mailing prior to printing and postage. Each letter features a distinct QR code that directs recipients to a personalized landing page. The platform monitors scans, visits, and inquiries, allowing teams to correlate responses with their mailings and strategize follow-ups; the Profi plan also includes CRM and automation functionalities. Users can assess campaign performance by both campaign and geographic area, while more advanced plans unlock additional search regions, landing pages, and team collaboration features; the Enterprise tier even offers an API for further integration. By consolidating prospect research, printed outreach, response analysis, and follow-up processes, Postry streamlines the entire workflow for its users. Ultimately, Postry empowers organizations to enhance their outreach strategies and improve engagement with potential clients.
API Access
Has API
No
API Access
Has API
Yes
Integrations
ActiveCampaign
Yes
Automate.io
Yes
Blueshift
Yes
Braze
Yes
Cordial
Yes
Customer.io
Yes
HubSpot Customer Platform
Yes
HubSpot Marketing Hub
Yes
Iterable
Yes
Leanplum
Yes
Integrations
ActiveCampaign
No
Automate.io
No
Blueshift
No
Braze
No
Cordial
No
Customer.io
No
HubSpot Customer Platform
No
HubSpot Marketing Hub
No
Iterable
No
Leanplum
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
€349/month
The Start plan is €349 net per month and includes 100 letters per month and one active search area. Additional letters cost €3.70 for trades and real estate or €3.20 for business and recruiting. Printing and postage are included. Prices exclude VAT under the stated reverse-charge conditions. Monthly plans can be canceled without notice. CRM and automation features are available on the Profi plan and higher tiers.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Share Local Media
Founded
2016
Country
United States
Website
heypoplar.com
Vendor Details
Company Name
MS Strategic Advisory
Founded
2026
Country
Bulgaria
Website
postry.de
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
