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Description

Enhance the journeys of B2B buyers by delivering intelligent and cohesive content experiences that not only captivate buyers but also boost marketing efforts and empower sales teams. Traditional marketing strategies often fall short in meeting the expectations of brands and the needs of buyers, a situation exacerbated by the pandemic as it led to an escalation in content consumption and a shift towards more consumer-like behaviors in the workplace. To maximize the value of every costly click, it’s crucial to provide your audience with timely and relevant information. Channel your sales and marketing resources toward the platforms where your audience is most active. Minimize obstacles by crafting real-time content journeys using AI technology and removing unnecessary barriers. Additionally, implement micro-personalized content paths tailored to your audience’s unique consumption patterns, ensuring that each interaction is relevant and engaging. By doing so, brands can foster deeper connections and drive higher engagement throughout the buyer's journey.

Description

Turtl is the first and only Revenue Content™ Platform that helps you close the gap between content and revenue. If you use PDFs for any of your marketing activity, at any point in your buyer journey, the chasm between your content and revenue is going to be vast. Poor engagement, no data, no analytics, hard fought insights - without using a PDF alternative, there’s no clear path to closing the revenue gap. One document format with limitless applications. From interactive hero content and customer case studies, to sales decks and detailed product guides - Turtl does it all. Turn prospects into opportunities & customers into raving fans. Turtl helps you better attract, engage and convert your audience across your entire buyer journey.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
6sense Yes 
Adobe Real-Time CDP Yes 
Allego Yes 
Aprimo Yes 
Eloqua No 
HubSpot CRM No 
Microsoft Dynamics 365 No 
Salesforce No 
Terminus Yes 
Vidyard Yes 
Vimeo No 
YouTube No 

Integrations

Adobe Marketo Engage Yes 
6sense No 
Adobe Real-Time CDP No 
Allego No 
Aprimo No 
Eloqua Yes 
HubSpot CRM Yes 
Microsoft Dynamics 365 Yes 
Salesforce Yes 
Terminus No 
Vidyard No 
Vimeo Yes 
YouTube Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

PathFactory

Founded

2012

Country

Canada

Website

www.PathFactory.com

Vendor Details

Company Name

Turtl

Founded

2014

Country

United Kingdom

Website

turtl.co

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools No 
Target Account Identification No 

Content Marketing

Audience Targeting Yes 
Brand Management Yes 
Campaign Management No 
Categorization / Grouping Yes 
Conversion Tracking Yes 
Distribution Management Yes 
Editorial Calendar No 
Multi-Channel Publishing Yes 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles No 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching No 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling No 

Lead Generation

Contact Discovery Yes 
Contact Import/Export No 
Lead Capture Yes 
Lead Database Integration No 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification Yes 

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Content Creation

Advertising Content Creation No 
Case Study Creation No 
Collaboration Tools No 
Content Calendar No 
Content Creator Marketplace No 
Content Curation No 
Content Planning No 
Content Topic Research No 
Create Reports No 
Marketing Content Creation No 
Quiz Creation No 
Sales Content Creation No 
Template Creation No 
User-Generated Content No 
Video Content Creation No 
Visual Content Creation No 
Written Content Creation No 

Content Marketing

Audience Targeting No 
Brand Management Yes 
Campaign Management No 
Categorization / Grouping Yes 
Conversion Tracking Yes 
Distribution Management Yes 
Editorial Calendar Yes 
Multi-Channel Publishing Yes 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Sales Enablement

Collaboration No 
Contact Management No 
Content Management No 
Document Management No 
Goals / Quota Management No 
Lead Management No 
Meeting Management No 
Performance Management No 
Presentation Management No 
Proposal Management No 
Territory Management No 
Training Management No 

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