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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

PFL Direct Mail is a cutting-edge solution that merges personalized direct mail with digital marketing techniques, aiming to boost customer interaction and increase conversion rates. This platform leverages data-driven insights alongside premium physical mail, providing businesses with the ability to create unique, tactile experiences that capture attention in an increasingly digital landscape. Furthermore, it integrates effortlessly with CRM and marketing automation systems, allowing companies to initiate timely and relevant direct mail campaigns triggered by customer actions or significant sales milestones. By utilizing PFL Direct Mail, businesses can foster stronger connections with both prospects and customers, enhance response rates, and elevate overall return on investment through the effective combination of physical and digital marketing strategies. Ultimately, this innovative approach enables brands to stand out and create lasting impressions in the marketplace.

Description

Smartmail Marketing serves as Canada Post's direct mail marketing solution for businesses aiming to connect with current or potential customers via postal services. Campaigns can utilize options like Neighbourhood Mail, Personalized Mail, or Postal Code Targeting, allowing for audience selection based on geographic, demographic, and address information. Companies have the flexibility to design their campaigns using Canada Post's online tools, or they may collaborate with Canada Post specialists and independent Smartmail Marketing partners for assistance in audience targeting, creative design, printing, mail preparation, and delivery logistics. This service accommodates both individual mailings and campaigns that align with digital marketing efforts, featuring various promotional materials such as postcards, letters, brochures, and flyers. The scope of a campaign, along with its targeting, formats, and postage rates, is determined by the sender's specific goals and the type of mail product chosen. Ultimately, Smartmail Marketing represents an integrated postal and marketing service rather than merely functioning as a standalone software application, enhancing the way businesses reach their audiences through targeted mail solutions.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Microsoft Azure Yes 
Oracle Marketing Yes 
Salesforce Yes 

Integrations

Adobe Marketo Engage No 
Microsoft Azure No 
Oracle Marketing No 
Salesforce No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

PFL

Founded

1996

Country

United States

Website

www.pfl.com

Vendor Details

Company Name

Canada Post

Founded

1981

Country

Canada

Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Product Features

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Product Features

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Alternatives

Alternatives

No Alternatives