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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Oracle Business Intelligence 12c (OBIEE) is a distinctive platform designed to help users discover valuable insights and accelerate their decision-making processes by integrating dynamic visual analytics with self-service exploration, as well as top-tier enterprise analytics. This powerful solution features real-time mobile access, engaging dashboards, advanced operational reporting, timely alerts, comprehensive content and metadata search capabilities, strategy management tools, seamless integration with Big Data sources, advanced in-memory computing, and efficient systems management. Together, these elements create a robust platform that not only minimizes the total cost of ownership but also enhances the return on investment across the organization, ultimately empowering businesses to thrive in a competitive environment. Furthermore, Oracle BI 12c's user-friendly interface ensures that insights can be accessed easily by stakeholders at all levels.

Description

Enhancing customer satisfaction and increasing return on investment are key objectives, and Oracle Maxymiser empowers both B2B and B2C marketers to craft optimized customer journeys on websites and mobile applications through techniques like testing, personalization, recommendations, and data insights. Identify effective strategies and high-converting elements effortlessly. The platform features a user-friendly visual editor that allows both non-technical and technical team members to collaborate seamlessly by toggling between visual editing and coding, making it straightforward to conduct A/B tests or intricate multipage funnel tests. By integrating audience data from various marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can gain a comprehensive understanding of the customer experience. Initiate A/B and multivariate testing while segmenting traffic to evaluate an array of variants as customers navigate through the sales funnel. Additionally, Oracle Infinity-powered Heatmaps unveil new testing possibilities and offer deeper insights into the digital customer experience, enriching the overall strategy for marketers looking to optimize performance. With these tools, businesses can ensure they stay ahead of the competition.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics No 
Asseco QASIDA Yes 
COZYROC SSIS+ Suite Yes 
Demandbase No 
Flows No 
Heap No 
Hubstar Utilization Yes 
IT Convergence Private Cloud Yes 
Oracle Analytics Cloud Yes 
Oracle Infinity No 
Oracle Smart Space Yes 
Oracle WebCenter Content Yes 
Plecto Yes 
Rackspace Managed Hosting Yes 
Skypoint AI Platform No 
Smart Demand Planner Yes 
Smart Inventory Planning & Optimization Yes 
Thales Sentinel Yes 
ZenOptics Yes 
cBLISS Yes 

Integrations

Adobe Analytics Yes 
Asseco QASIDA No 
COZYROC SSIS+ Suite No 
Demandbase Yes 
Flows Yes 
Heap Yes 
Hubstar Utilization No 
IT Convergence Private Cloud No 
Oracle Analytics Cloud No 
Oracle Infinity Yes 
Oracle Smart Space No 
Oracle WebCenter Content No 
Plecto No 
Rackspace Managed Hosting No 
Skypoint AI Platform Yes 
Smart Demand Planner No 
Smart Inventory Planning & Optimization No 
Thales Sentinel No 
ZenOptics No 
cBLISS No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/business-analytics/business-intelligence/

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard No 
Data Analysis No 
Key Performance Indicators No 
Natural Language Generation (NLG) No 
Performance Metrics No 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics No 

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

Customer Experience

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

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