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Description

Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.

Description

Email marketing solutions tailored for publishers can help you expand and engage your audience effectively. With specialized software designed for media and publishing, you can enhance the impact of your email initiatives. Our email automation tools simplify reaching your desired audience with timely and relevant messages. Transform casual visitors into dedicated supporters using our Audience Development features. You have the option to automate all or part of your email creation and distribution tasks. By integrating with platforms like WordPress and other content management systems, you can seamlessly update content without leaving your CMS. Customize your active capture widgets endlessly to foster rapid growth while maintaining a positive user experience. Additionally, leverage the first-party data you collect to create actionable audience segments for delivering pertinent email content. This approach not only boosts engagement but also builds a loyal community around your brand.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Trade Promotion Management Yes 
Argent Yes 
Chartbeat No 
Cisco AnyConnect Yes 
CrowdTwist Yes 
EVOSYS TELEMATICS Yes 
Google Ad Manager No 
Google Analytics 360 No 
Kinetica Yes 
ONEcount No 
Oracle BlueKai Yes 
Oracle Cloud CX Yes 
Oracle Cloud Infrastructure Yes 
Oracle Fusion Cloud EPM Yes 
Oracle Infinity Yes 
Oracle Marketing Yes 
Oracle Responsys Yes 
Parse.ly No 
Tealium Customer Data Hub No 

Integrations

Accenture Cloud Trade Promotion Management No 
Argent No 
Chartbeat Yes 
Cisco AnyConnect No 
CrowdTwist No 
EVOSYS TELEMATICS No 
Google Ad Manager Yes 
Google Analytics 360 Yes 
Kinetica No 
ONEcount Yes 
Oracle BlueKai No 
Oracle Cloud CX No 
Oracle Cloud Infrastructure No 
Oracle Fusion Cloud EPM No 
Oracle Infinity No 
Oracle Marketing No 
Oracle Responsys No 
Parse.ly Yes 
Tealium Customer Data Hub Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/audience-segmentation/

Vendor Details

Company Name

PostUp

Founded

2010

Country

United States

Website

postup.com

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

Product Features

Email Marketing

A/B Testing Yes 
Artificial Intelligence Yes 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys No 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

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