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Description
Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.
Description
Pixel is an innovative advertising automation platform powered by AI, designed to create, initiate, and perpetually optimize complete advertising campaigns from just one prompt. Users can input a website link, set a budget and objectives, select a preferred channel, and then observe as the platform autonomously builds audiences, generates creatives, and refines targeting in real time. The system produces tailored ad copy, visuals, and formats for each channel and audience segment, all aligned with the company’s brand identity, before launching the campaigns once they receive approval. Utilizing its patented audience technology, Pixel effectively maps potential buyers across both personal and professional profiles, facilitating cohesive targeting across major platforms like LinkedIn, Meta, Google, and X. Additionally, the platform ensures real-time bid optimization and automatically reallocates budgets toward the channels and creatives that significantly enhance pipeline and revenue, moving beyond mere click metrics. With its robust capabilities, Pixel empowers marketers to achieve their advertising goals more efficiently than ever before.
API Access
Has API
API Access
Has API
Integrations
Cisco AnyConnect
Cognizant
CrowdTwist
Deloitte Compliance Suite
EVOSYS TELEMATICS
Facebook
Google Cloud Platform
Instagram
LinkedIn
Oracle Advertising
Integrations
Cisco AnyConnect
Cognizant
CrowdTwist
Deloitte Compliance Suite
EVOSYS TELEMATICS
Facebook
Google Cloud Platform
Instagram
LinkedIn
Oracle Advertising
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/audience-segmentation/
Vendor Details
Company Name
Pixel
Country
United States
Website
www.getpixel.ai/
Product Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
