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Description

Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.

Description

Pixel is an innovative advertising automation platform powered by AI, designed to create, initiate, and perpetually optimize complete advertising campaigns from just one prompt. Users can input a website link, set a budget and objectives, select a preferred channel, and then observe as the platform autonomously builds audiences, generates creatives, and refines targeting in real time. The system produces tailored ad copy, visuals, and formats for each channel and audience segment, all aligned with the company’s brand identity, before launching the campaigns once they receive approval. Utilizing its patented audience technology, Pixel effectively maps potential buyers across both personal and professional profiles, facilitating cohesive targeting across major platforms like LinkedIn, Meta, Google, and X. Additionally, the platform ensures real-time bid optimization and automatically reallocates budgets toward the channels and creatives that significantly enhance pipeline and revenue, moving beyond mere click metrics. With its robust capabilities, Pixel empowers marketers to achieve their advertising goals more efficiently than ever before.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Trade Promotion Management Yes 
Argent Yes 
Cisco AnyConnect Yes 
Cognizant Yes 
Decimal Yes 
Deloitte Compliance Suite Yes 
EVOSYS TELEMATICS Yes 
Instagram No 
LinkedIn No 
Meta AI No 
Oracle Advertising Yes 
Oracle BlueKai Yes 
Oracle Cloud CX Yes 
Oracle Cloud Infrastructure Yes 
Oracle Fusion Cloud EPM Yes 
Oracle Infinity Yes 
Oracle Marketing Yes 
Soveren Yes 

Integrations

Accenture Cloud Trade Promotion Management No 
Argent No 
Cisco AnyConnect No 
Cognizant No 
Decimal No 
Deloitte Compliance Suite No 
EVOSYS TELEMATICS No 
Instagram Yes 
LinkedIn Yes 
Meta AI Yes 
Oracle Advertising No 
Oracle BlueKai No 
Oracle Cloud CX No 
Oracle Cloud Infrastructure No 
Oracle Fusion Cloud EPM No 
Oracle Infinity No 
Oracle Marketing No 
Soveren No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/audience-segmentation/

Vendor Details

Company Name

Pixel

Country

United States

Website

www.getpixel.ai/

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

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