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Description

Unleash the untapped potential of your digital marketing efforts. Oracle Data Cloud offers award-winning solutions tailored for every phase of the marketing journey. By minimizing waste and safeguarding your advertising budget, you can effectively connect with your target audience and evaluate the crucial metrics that truly reflect the outcomes of your online advertising initiatives. Gain deeper insights into your customers and the most promising prospects to maximize the effectiveness of your campaigns. Understand the triggers that motivate your audience to take action and identify the optimal moments to engage them using Oracle Data Cloud's superior audience and contextual intelligence solutions. Additionally, ensure protection against fraudulent activities while guaranteeing that your advertisements are visible and associated with safe and relevant content. Enhance the success of your campaigns with comprehensive solutions addressing viewability, invalid traffic (IVT), and brand safety, ultimately leading to a more robust advertising strategy that resonates with your audience.

Description

Engage your audience effectively across all screen sizes, from the tiniest devices to the largest televisions in their homes. Leverage the expertise of top industry professionals who have consistently achieved success for various brands. Utilize advanced technology to manage your campaigns, ensuring successful outcomes throughout the entire marketing process. Present advertisements with impactful visibility in a secure setting within the Rakuten ecosystem. Our specially curated selection of leading publishers linked to Rakuten’s audience engine is highly sought after by advertisers worldwide. We provide tangible impact and reliable outcomes, fostering brand loyalty and repeat business. Our extensive collection of premium ad inventory is expertly managed by Rakuten’s local CTV specialists. Experience smooth onboarding without any undisclosed technology fees or intermediaries involved, ensuring transparency and efficiency in the process. With this approach, we enable brands to thrive in a competitive marketplace.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Ketch Yes 
5X No 
CTVision+ No 
Convert Experiences Yes 
Cvent Event Management Yes 
Kochava No 
Leadspace Yes 
MINT No 
ORMIT™-OpenJava Yes 
Oracle Audience Segmentation Yes 
Oracle Cloud CX Yes 
Oracle Digital Assistant Yes 
Oracle Marketing Yes 
Oracle Moat Yes 
Oracle Partner Relationship Management Yes 
Oracle Sales Yes 
Oracle Subscription Management Yes 
Oracle Unity Customer Data Platform Yes 
PlaceIQ Yes 
X Ads (Twitter Ads) Yes 

Integrations

Ketch Yes 
5X Yes 
CTVision+ Yes 
Convert Experiences No 
Cvent Event Management No 
Kochava Yes 
Leadspace No 
MINT Yes 
ORMIT™-OpenJava No 
Oracle Audience Segmentation No 
Oracle Cloud CX No 
Oracle Digital Assistant No 
Oracle Marketing No 
Oracle Moat No 
Oracle Partner Relationship Management No 
Oracle Sales No 
Oracle Subscription Management No 
Oracle Unity Customer Data Platform No 
PlaceIQ No 
X Ads (Twitter Ads) No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/advertising/

Vendor Details

Company Name

Rakuten Advertising

Founded

1996

Country

United States

Website

rakutenadvertising.com/media/

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Affiliate

Affiliate Management No 
Affiliate Tracking No 
Banner Management No 
Commission Management No 
Contest Management No 
Coupon Management No 
Email / Newsletter Communication No 
Fraud Detection No 
Multi Level Marketing (MLM) No 
Multi-Language No 
Social Sharing No 

Retargeting

A/B Testing No 
Audience Targeting No 
Behavioral Targeting No 
Conversion Tracking No 
Geo Targeting No 
Mobile Retargeting No 
Personalization No 
Recommendation Engine No 
Social Media Retargeting No 

Alternatives

Alternatives

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CTVision+

Rakuten Advertising
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Rakuten LinkShare

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