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features
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support

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Description

Today’s marketing teams allocate their budgets across an increasing array of channels—such as paid social, search, programmatic, affiliate, and offline—but they seldom possess a comprehensive understanding of which channel is genuinely contributing to ROI. Often, data is scattered across various platforms, and metrics for spending and performance are housed in separate dashboards, leading to budgetary decisions based more on intuition or previous trends than on concrete evidence. Heliosz.AI's flagship platform, Optivos, is designed to bridge this gap by consolidating channel-specific spending and performance data into a single interface. By implementing marketing mix modeling and standardizing data, it ensures that metrics are easily comparable across different channels, transforming this integrated perspective into actionable insights. The platform not only highlights which channels are truly generating ROI but also offers recommendations for budget reallocation among channels and pinpoints the highest-performing channel to focus on for future campaigns. Furthermore, this unified approach empowers marketers to make informed decisions that can significantly enhance their overall strategy.

Description

Many establishments invest in advertising on a monthly basis, often without understanding which channels yield positive returns. They may track foot traffic but fail to analyze the spending habits of those customers. Tasteck was created by industry insiders rather than a conventional software firm. After 16 years of managing venues, we have exited that space, having successfully increased our revenue from 200 million to 1.2 billion yen annually. This remarkable growth stemmed not from aggressive sales tactics but from meticulously monitoring the financial contributions of each advertising channel and eliminating those that failed to deliver value. Tasteck encapsulates this successful strategy into a comprehensive product. At its heart lies a robust analysis of customers and channels, focusing on the lifetime value associated with each acquisition source, as well as patterns of repeat business and customer attrition. By tagging each booking to the corresponding channel, Tasteck enables users to identify the optimal monthly budget that each channel can sustain, ensuring more effective advertising investments. This approach not only maximizes profitability but also provides valuable insights for ongoing marketing strategies.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

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Screenshots View All

No images available

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises Yes 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Heliosz.AI

Founded

2019

Country

United States

Website

www.heliosz.ai

Vendor Details

Company Name

EST FORT Inc.

Country

Japan

Website

tasteck.tech/en

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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