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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

We accurately locate your target audience based on their actual online habits rather than assumptions. As a seasoned team of digital marketing professionals, Optimatic understands the common frustrations associated with client and vendor interactions, beginning with the obscured information that often complicates account management. Our mission at Optimatic is to revolutionize this experience. From the outset, we prioritize transparency and openness, ensuring that nothing is concealed while simultaneously delivering exceptional service in a welcoming environment. In contrast to the traditional methods of running display ads—often reliant on the outdated Google Ads framework—the era of one-size-fits-all affinity and in-market targeting is behind us. We are ushering in a new era of display advertising, utilizing sophisticated audience insights driven by your specific website visitors, and enhancing them with various factors such as intent signals, geographical indicators, mobile app installations, and an array of additional data points. This innovative approach allows us to better connect with your audience like never before.

Description

The Viant Advertising Cloud serves as a comprehensive suite of cloud-based tools designed to help marketers effectively target the most suitable buyers by utilizing valuable insights from premier data providers, facilitating omnichannel engagement, and assessing the contribution of advertising efforts to sales and other critical performance metrics (KPIs). Comprising three core applications, the Ad Cloud enables marketers to plan, implement, and evaluate their strategies within a unified set of people-centric solutions. Viant is committed to ensuring that brands can effortlessly oversee their campaigns without compromising transparency in their people-based advertising efforts. To support this commitment, we have integrated a variety of tools throughout the Ad Cloud, ensuring smooth workflows and clear visibility into advertising strategies and outcomes. Moreover, Viant provides direct access to the foundational technology that drives all applications within the Ad Cloud, reinforcing our dedication to empowering marketers with cutting-edge resources. This approach not only enhances campaign efficiency but also fosters trust and accountability in advertising practices.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Eyeota No 
Ours Privacy No 
Proximic by Comscore No 

Integrations

Eyeota Yes 
Ours Privacy Yes 
Proximic by Comscore Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Optimatic

Founded

1999

Country

United States

Website

optimatic.io

Vendor Details

Company Name

Viant

Founded

1999

Country

United States

Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

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