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ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

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Average Ratings 0 Ratings

Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

No User Reviews. Be the first to provide a review:

Write a Review

Description

Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster. From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required. AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence. Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work. Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.

Description

Our approach places your users at the forefront of each phase in the design journey. We prioritize gathering extensive feedback to ensure that the solutions we create are genuinely beneficial. Collaborating closely with your product team, we adopt a lean and agile methodology to rapidly deliver solutions that have been validated. By utilizing our time efficiently, we concentrate on achieving the set objectives, as we thrive on solving problems rather than engaging in unproductive tasks. We conduct one-on-one interviews with all stakeholders to gain a deep understanding of the challenges at hand and to critically assess the proposed solutions. The user requirements we establish align with both the needs of your users and your overarching business goals. You will receive a prototype that closely resembles a beta version of the final product, crafted with tools like Axure RP to ensure a focus on user interactions. For developing visual components, we employ design software including Sketch, Adobe XD, and Figma. Additionally, we make it a point to validate our solutions with potential users, ensuring to involve individuals with impairments in the process for more inclusive feedback. By doing so, we aim to create not just effective, but also accessible solutions that cater to a broader audience.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Cint Yes 
Figma Yes 
Lovable Yes 
PureSpectrum Yes 
Respondent Yes 
User Interviews Yes 

Integrations

Cint No 
Figma No 
Lovable No 
PureSpectrum No 
Respondent No 
User Interviews No 

Pricing Details

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Yes 
Free Version No 

Pricing Details

$250 one-time payment
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Optimal

Founded

2007

Country

New Zealand

Website

www.optimalworkshop.com

Vendor Details

Company Name

UXprobe

Founded

2013

Country

Belgium

Website

www.uxpro.be

Product Features

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Usability Testing

A/B Testing Yes 
Annotations No 
Audience Targeting Yes 
Heatmaps Yes 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing Yes 
Quantitative Metrics Yes 
Remote User Testing Yes 
Reporting / Analytics Yes 
Surveys and Feeback Yes 
Video Recording / Transcription Yes 

Product Features

UX

Animation No 
For Mobile No 
For Websites No 
Heatmaps No 
Prototyping No 
Screen Activity Recording No 
Unmoderated Testing No 
Usability Testing No 
User Journeys No 
User Research No 

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